SEOUL COMMERCIAL AREA

홍대입구역 3번 골목상권

마포구서교동· Area 49,371 m² · Area code 3110564 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩15.2M▼ -52.1% YoY
Stores11▲ +22.2% YoY
Sales per store₩1.4M▼ -60.8% YoY

Reading this area Stores rose 22.2% from a year earlier while estimated sales stayed about the same (-52.1%), so sales per store fell 60.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +112.1%
Stores▲ +83.3%
Sales per store▲ +15.7%
Market size
Estimated sales (quarter)
₩15.2M
vs 2024Q4
-52.1%
Estimated transactions
1,132
Per-store economics
Estimated sales per store
₩1.4M
vs a year ago
-60.8%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7.1M – ₩138.3M
20212022202320242025
₩7.1M₩15.2M
Stores6 – 11
20212022202320242025
611
Sales per store₩807K – ₩15.4M
20212022202320242025
₩1.2M₩1.4M
Openings0 – 2
20212022202320242025
12
Closings0 – 1
20212022202320242025
00
Franchise share9% – 22%
20212022202320242025
17%9%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -52.1%, stores YoY +22.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
+22.2%
Franchise share
9% (1/11)
Movement
Openings (rate)
2 (17%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩43M₩15.2M
Stores 2024 Q1 → 2025 Q4
911
Sales per store 2024 Q1 → 2025 Q4
₩4.8M₩1.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1417%
  • 14–1728%
  • 17–2147%
  • 21–249%
Age
  • 10s3%
  • 20s43%
  • 30s21%
  • 40s12%
  • 50s14%
  • 60+7%
Weekday / weekend
  • Weekday52%
  • Weekend48%
Day of week
  • Mon3%
  • Tue0%
  • Wed14%
  • Thu17%
  • Fri18%
  • Sat38%
  • Sun10%
Gender
  • Male33%
  • Female67%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩15.2M-52.1%11+22.2%₩1.4M-60.8%209%Possible crowding
2025Q3₩12M-87.4%90.0%₩1.3M-87.4%0111%Mixed
2025Q2₩13.1M-90.5%10+11.1%₩1.3M-91.5%1110%Possible crowding
2025Q1₩8.1M-81.2%10+11.1%₩807K-83.1%1010%Possible crowding
2024Q4₩31.7M-49.0%90.0%₩3.5M-49.0%0111%Mixed
2024Q3₩95.4M+37.2%90.0%₩10.6M+37.2%0022%Growing
2024Q2₩138.3M+109.7%90.0%₩15.4M+109.7%1022%Growing
2024Q1₩43M-40.5%9+28.6%₩4.8M-53.7%1111%Possible crowding
2023Q4₩62.1M-4.8%9+28.6%₩6.9M-26.0%0011%Possible crowding
2023Q3₩69.5M+24.2%9+28.6%₩7.7M-3.4%1111%Competition inflow
2023Q2₩65.9M+6.9%9+28.6%₩7.3M-16.9%2011%Competition inflow
2023Q1₩72.4M+612.6%70.0%₩10.3M+612.6%0014%Growing
2022Q4₩65.3M+443.8%70.0%₩9.3M+443.8%0014%Growing
2022Q3₩56M+366.4%70.0%₩8M+366.4%0014%Growing
2022Q2₩61.7M+413.9%70.0%₩8.8M+413.9%0014%Growing
2022Q1₩10.2M+42.0%7+16.7%₩1.5M+21.7%0014%Growing
2021Q4₩12M7₩1.7M0014%
2021Q3₩12M7₩1.7M1114%
2021Q2₩12M7₩1.7M1014%
2021Q1₩7.1M6₩1.2M1017%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.