SEOUL COMMERCIAL AREA

홍대입구역 3번 골목상권

마포구서교동· Area 49,371 m² · Area code 3110564 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores0▼ -100.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q1
Estimated sales▼ -88.2%
Stores▼ -50.0%
Sales per store▼ -76.3%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.1M – ₩37.9M
20212022202320242025
₩34.7M
Stores0 – 2
20212022202320242025
20
Sales per store₩4.1M – ₩18.9M
20212022202320242025
₩17.4M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share100% – 200%
20212022202320242025
100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -100.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
0
vs a year ago
-100.0%
Franchise share
 (2/0)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩18.9M
Stores 2024 Q1 → 2025 Q4
20
Sales per store 2024 Q1 → 2025 Q4
₩9.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–143%
  • 14–1712%
  • 17–2151%
  • 21–2434%
Age
  • 10s0%
  • 20s1%
  • 30s11%
  • 40s48%
  • 50s15%
  • 60+25%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon16%
  • Tue12%
  • Wed15%
  • Thu20%
  • Fri23%
  • Sat9%
  • Sun4%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q1.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q40-100.0%00
2025Q30-100.0%00
2025Q20-100.0%01
2025Q1₩4.1M-78.3%1-50.0%₩4.1M-56.6%00200%Shrinking
2024Q4₩6.8M-73.9%1-50.0%₩6.8M-47.7%00200%Shrinking
2024Q3₩5.5M-83.7%1-50.0%₩5.5M-67.3%01200%Shrinking
2024Q2₩22.5M-27.9%20.0%₩11.3M-27.9%00100%Mixed
2024Q1₩18.9M-40.3%20.0%₩9.5M-40.3%00100%Mixed
2023Q4₩26.1M-22.9%20.0%₩13M-22.9%00100%Mixed
2023Q3₩33.5M-8.7%20.0%₩16.8M-8.7%00100%Mixed
2023Q2₩31.2M-10.9%20.0%₩15.6M-10.9%00100%Mixed
2023Q1₩31.7M+16.7%20.0%₩15.9M+16.7%00100%Growing
2022Q4₩33.8M+14.7%20.0%₩16.9M+14.7%00100%Growing
2022Q3₩36.7M+57.8%20.0%₩18.4M+57.8%00100%Growing
2022Q2₩35.1M-7.5%20.0%₩17.5M-7.5%00100%Mixed
2022Q1₩27.2M-21.6%20.0%₩13.6M-21.6%00100%Mixed
2021Q4₩29.5M2₩14.7M00100%
2021Q3₩23.3M2₩11.6M00100%
2021Q2₩37.9M2₩18.9M00100%
2021Q1₩34.7M2₩17.4M00100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.