NumLM BizSeoul commercial-area market 경의선책거리 · 골목상권 · 마포구 서교동 · Area page →
제과점 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩25.6M
- vs 2024Q4
- +4777.8%
- Estimated transactions
- 758
Competition
- Stores
- 13
- vs a year ago
- -13.3%
- Franchise share
- 15% (2/13)
Per-store economics
- Estimated sales per store
- ₩2M
- vs a year ago
- +5528.2%
- Per transaction
- ₩34K
Movement
- Openings (rate)
- 0 (0%)
- Closings (rate)
- 1 (7%)
- Net store change
- −1
Pattern (descriptive, not a score): Mixed 한 방향으로 읽히지 않음
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩25.6M | +4777.8% | 13 | -13.3% | ₩2M | +5528.2% | 0 | 1 | 15% | Mixed |
| 2025Q3 | ₩5.9M | +8.5% | 14 | -6.7% | ₩425K | +16.3% | 0 | 0 | 14% | Mixed |
| 2025Q2 | ₩5.8M | +661.5% | 14 | -6.7% | ₩412K | +715.9% | 1 | 0 | 14% | Mixed |
| 2025Q1 | ₩5.2M | -74.2% | 13 | -13.3% | ₩399K | -70.2% | 0 | 2 | 15% | Shrinking |
| 2024Q4 | ₩524K | -96.0% | 15 | -6.3% | ₩35K | -95.8% | 0 | 0 | 13% | Shrinking |
| 2024Q3 | ₩5.5M | -76.9% | 15 | 0.0% | ₩365K | -76.9% | 0 | 0 | 13% | Mixed |
| 2024Q2 | ₩757K | -97.5% | 15 | 0.0% | ₩50K | -97.5% | 0 | 0 | 13% | Mixed |
| 2024Q1 | ₩20.1M | -26.7% | 15 | +15.4% | ₩1.3M | -36.5% | 0 | 2 | 13% | Possible crowding |
| 2023Q4 | ₩13.2M | -48.0% | 16 | +14.3% | ₩827K | -54.5% | 1 | 0 | 19% | Possible crowding |
| 2023Q3 | ₩23.7M | +13.7% | 15 | +15.4% | ₩1.6M | -1.5% | 0 | 0 | 20% | Mixed |
| 2023Q2 | ₩29.8M | +24.3% | 15 | +7.1% | ₩2M | +16.0% | 3 | 1 | 20% | Growing |
| 2023Q1 | ₩27.4M | -2.5% | 13 | 0.0% | ₩2.1M | -2.5% | 0 | 1 | 23% | Mixed |
| 2022Q4 | ₩25.4M | +18.3% | 14 | +16.7% | ₩1.8M | +1.4% | 1 | 0 | 21% | Mixed |
| 2022Q3 | ₩20.8M | -3.6% | 13 | +8.3% | ₩1.6M | -11.1% | 0 | 1 | 23% | Possible crowding |
| 2022Q2 | ₩24M | -17.8% | 14 | +27.3% | ₩1.7M | -35.4% | 1 | 0 | 21% | Possible crowding |
| 2022Q1 | ₩28.1M | +5.9% | 13 | +18.2% | ₩2.2M | -10.4% | 1 | 0 | 23% | Competition inflow |
| 2021Q4 | ₩21.5M | — | 12 | — | ₩1.8M | — | 0 | 0 | 25% | — |
| 2021Q3 | ₩21.6M | — | 12 | — | ₩1.8M | — | 2 | 0 | 25% | — |
| 2021Q2 | ₩29.1M | — | 11 | — | ₩2.6M | — | 1 | 1 | 18% | — |
| 2021Q1 | ₩26.5M | — | 11 | — | ₩2.4M | — | 0 | 1 | 18% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.