NumLM BizSeoul commercial-area market 경의선책거리 · 골목상권 · 마포구 서교동 · Area page →
서적 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩35.3M
- vs 2024Q4
- -42.0%
- Estimated transactions
- 1,843
Competition
- Stores
- 10
- vs a year ago
- +11.1%
- Franchise share
- 0% (0/10)
Per-store economics
- Estimated sales per store
- ₩3.5M
- vs a year ago
- -47.8%
- Per transaction
- ₩19K
Movement
- Openings (rate)
- 0 (0%)
- Closings (rate)
- 0 (0%)
- Net store change
- ±0
Pattern (descriptive, not a score): Possible crowding 점포↑ 매출 정체 점포당↓
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩35.3M | -42.0% | 10 | +11.1% | ₩3.5M | -47.8% | 0 | 0 | 0% | Possible crowding |
| 2025Q3 | ₩29.2M | -41.8% | 10 | +11.1% | ₩2.9M | -47.6% | 0 | 0 | 0% | Possible crowding |
| 2025Q2 | ₩40.5M | -36.0% | 10 | +11.1% | ₩4M | -42.4% | 2 | 1 | 0% | Possible crowding |
| 2025Q1 | ₩49.5M | -16.6% | 9 | -10.0% | ₩5.5M | -7.3% | 0 | 0 | 0% | Shrinking |
| 2024Q4 | ₩60.8M | +41.5% | 9 | -10.0% | ₩6.8M | +57.3% | 0 | 0 | 0% | Mixed |
| 2024Q3 | ₩50.2M | +31.1% | 9 | -18.2% | ₩5.6M | +60.3% | 0 | 0 | 0% | Mixed |
| 2024Q2 | ₩63.3M | +0.8% | 9 | -18.2% | ₩7M | +23.2% | 0 | 1 | 0% | Possible recovery |
| 2024Q1 | ₩59.3M | -19.6% | 10 | -9.1% | ₩5.9M | -11.5% | 0 | 0 | 0% | Shrinking |
| 2023Q4 | ₩43M | -36.8% | 10 | 0.0% | ₩4.3M | -36.8% | 0 | 1 | 0% | Mixed |
| 2023Q3 | ₩38.3M | -34.0% | 11 | +10.0% | ₩3.5M | -40.0% | 0 | 0 | 0% | Possible crowding |
| 2023Q2 | ₩62.8M | -10.1% | 11 | +10.0% | ₩5.7M | -18.3% | 0 | 0 | 0% | Possible crowding |
| 2023Q1 | ₩73.7M | +76.4% | 11 | +10.0% | ₩6.7M | +60.3% | 1 | 0 | 0% | Growing |
| 2022Q4 | ₩68M | +296.9% | 10 | 0.0% | ₩6.8M | +296.9% | 0 | 0 | 0% | Growing |
| 2022Q3 | ₩58M | — | 10 | 0.0% | ₩5.8M | — | 0 | 0 | 0% | — |
| 2022Q2 | ₩69.8M | — | 10 | 0.0% | ₩7M | — | 0 | 0 | 0% | — |
| 2022Q1 | ₩41.8M | — | 10 | 0.0% | ₩4.2M | — | 0 | 0 | 0% | — |
| 2021Q4 | ₩17.1M | — | 10 | — | ₩1.7M | — | 1 | 1 | 0% | — |
| 2021Q3 | — | — | 10 | — | — | — | 0 | 0 | 0% | — |
| 2021Q2 | — | — | 10 | — | — | — | 0 | 0 | 0% | — |
| 2021Q1 | — | — | 10 | — | — | — | 0 | 0 | 0% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.