NumLM BizSeoul commercial-area market 경의선책거리 · 골목상권 · 마포구 서교동 · Area page →
호프-간이주점 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩1,238.4M
- vs 2024Q4
- +12.0%
- Estimated transactions
- 42,174
Competition
- Stores
- 25
- vs a year ago
- -10.7%
- Franchise share
- 0% (0/25)
Per-store economics
- Estimated sales per store
- ₩49.5M
- vs a year ago
- +25.5%
- Per transaction
- ₩29K
Movement
- Openings (rate)
- 0 (0%)
- Closings (rate)
- 1 (4%)
- Net store change
- −1
Pattern (descriptive, not a score): Mixed 한 방향으로 읽히지 않음
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩1,238.4M | +12.0% | 25 | -10.7% | ₩49.5M | +25.5% | 0 | 1 | 0% | Mixed |
| 2025Q3 | ₩1,308.7M | +11.4% | 26 | -3.7% | ₩50.3M | +15.7% | 0 | 1 | 0% | Mixed |
| 2025Q2 | ₩975.1M | -11.3% | 26 | -7.1% | ₩37.5M | -4.4% | 0 | 1 | 0% | Shrinking |
| 2025Q1 | ₩1,053.6M | -11.9% | 27 | -10.0% | ₩39M | -2.1% | 0 | 1 | 0% | Shrinking |
| 2024Q4 | ₩1,105.3M | -12.0% | 28 | 0.0% | ₩39.5M | -12.0% | 1 | 0 | 0% | Mixed |
| 2024Q3 | ₩1,174.8M | -4.4% | 27 | +8.0% | ₩43.5M | -11.5% | 0 | 2 | 0% | Possible crowding |
| 2024Q2 | ₩1,098.9M | +41.4% | 28 | +12.0% | ₩39.2M | +26.2% | 2 | 3 | 4% | Growing |
| 2024Q1 | ₩1,196M | +60.1% | 30 | +20.0% | ₩39.9M | +33.4% | 2 | 0 | 0% | Growing |
| 2023Q4 | ₩1,255.6M | +48.9% | 28 | +12.0% | ₩44.8M | +32.9% | 3 | 0 | 0% | Growing |
| 2023Q3 | ₩1,229.5M | +71.4% | 25 | +13.6% | ₩49.2M | +50.9% | 1 | 1 | 0% | Growing |
| 2023Q2 | ₩777.4M | -11.2% | 25 | +8.7% | ₩31.1M | -18.3% | 2 | 2 | 0% | Possible crowding |
| 2023Q1 | ₩747.2M | +55.1% | 25 | +8.7% | ₩29.9M | +42.7% | 0 | 0 | 0% | Growing |
| 2022Q4 | ₩843.5M | +17.4% | 25 | +13.6% | ₩33.7M | +3.3% | 4 | 1 | 0% | Growing |
| 2022Q3 | ₩717.1M | +31.0% | 22 | +10.0% | ₩32.6M | +19.1% | 0 | 1 | 0% | Growing |
| 2022Q2 | ₩875.4M | +61.1% | 23 | +15.0% | ₩38.1M | +40.1% | 0 | 0 | 0% | Growing |
| 2022Q1 | ₩481.7M | +19.2% | 23 | +15.0% | ₩20.9M | +3.7% | 2 | 1 | 0% | Growing |
| 2021Q4 | ₩718.5M | — | 22 | — | ₩32.7M | — | 2 | 0 | 0% | — |
| 2021Q3 | ₩547.3M | — | 20 | — | ₩27.4M | — | 1 | 1 | 0% | — |
| 2021Q2 | ₩543.3M | — | 20 | — | ₩27.2M | — | 1 | 1 | 0% | — |
| 2021Q1 | ₩404M | — | 20 | — | ₩20.2M | — | 1 | 0 | 0% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.