NumLM BizSeoul commercial-area market 경의선책거리 · 골목상권 · 마포구 서교동 · Area page →
화장품 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩139.2M
- vs 2024Q4
- -20.0%
- Estimated transactions
- 9,984
Competition
- Stores
- 22
- vs a year ago
- 0.0%
- Franchise share
- 0% (0/22)
Per-store economics
- Estimated sales per store
- ₩6.3M
- vs a year ago
- -20.0%
- Per transaction
- ₩14K
Movement
- Openings (rate)
- 1 (5%)
- Closings (rate)
- 0 (0%)
- Net store change
- +1
Pattern (descriptive, not a score): Mixed 한 방향으로 읽히지 않음
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩139.2M | -20.0% | 22 | 0.0% | ₩6.3M | -20.0% | 1 | 0 | 0% | Mixed |
| 2025Q3 | ₩116.6M | +2.5% | 21 | -8.7% | ₩5.6M | +12.3% | 0 | 0 | 0% | Possible recovery |
| 2025Q2 | ₩141.3M | +15.9% | 21 | -4.5% | ₩6.7M | +21.4% | 1 | 0 | 0% | Mixed |
| 2025Q1 | ₩127.9M | +9.4% | 20 | -9.1% | ₩6.4M | +20.4% | 0 | 2 | 0% | Mixed |
| 2024Q4 | ₩173.9M | +60.1% | 22 | 0.0% | ₩7.9M | +60.1% | 0 | 1 | 0% | Growing |
| 2024Q3 | ₩113.7M | +4.6% | 23 | 0.0% | ₩4.9M | +4.6% | 1 | 0 | 0% | Growing |
| 2024Q2 | ₩121.9M | -19.8% | 22 | 0.0% | ₩5.5M | -19.8% | 0 | 0 | 0% | Mixed |
| 2024Q1 | ₩116.8M | -12.8% | 22 | 0.0% | ₩5.3M | -12.8% | 0 | 0 | 0% | Mixed |
| 2023Q4 | ₩108.7M | -34.3% | 22 | -4.3% | ₩4.9M | -31.3% | 0 | 1 | 0% | Shrinking |
| 2023Q3 | ₩108.7M | +76.5% | 23 | -4.2% | ₩4.7M | +84.1% | 1 | 0 | 0% | Mixed |
| 2023Q2 | ₩152.1M | +137.6% | 22 | -8.3% | ₩6.9M | +159.2% | 0 | 0 | 0% | Mixed |
| 2023Q1 | ₩134M | +177.4% | 22 | -8.3% | ₩6.1M | +202.6% | 0 | 1 | 0% | Mixed |
| 2022Q4 | ₩165.4M | +110.4% | 23 | -4.2% | ₩7.2M | +119.5% | 0 | 1 | 0% | Mixed |
| 2022Q3 | ₩61.6M | -42.1% | 24 | 0.0% | ₩2.6M | -42.1% | 0 | 0 | 0% | Mixed |
| 2022Q2 | ₩64M | -49.0% | 24 | 0.0% | ₩2.7M | -49.0% | 1 | 1 | 0% | Mixed |
| 2022Q1 | ₩48.3M | -52.6% | 24 | 0.0% | ₩2M | -52.6% | 0 | 0 | 0% | Mixed |
| 2021Q4 | ₩78.6M | — | 24 | — | ₩3.3M | — | 1 | 1 | 0% | — |
| 2021Q3 | ₩106.4M | — | 24 | — | ₩4.4M | — | 2 | 2 | 0% | — |
| 2021Q2 | ₩125.6M | — | 24 | — | ₩5.2M | — | 0 | 0 | 0% | — |
| 2021Q1 | ₩101.8M | — | 24 | — | ₩4.2M | — | 0 | 1 | 0% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.