Seoul commercial-area market 경의선책거리 · 골목상권 · 마포구 서교동 · Area page →
일반의류 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩216M
- vs 2024Q4
- -24.7%
- Estimated transactions
- 2,050
Competition
- Stores
- 53
- vs a year ago
- -5.4%
- Franchise share
- 0% (0/53)
Per-store economics
- Estimated sales per store
- ₩4.1M
- vs a year ago
- -20.4%
- Per transaction
- ₩105K
Movement
- Openings (rate)
- 1 (2%)
- Closings (rate)
- 1 (2%)
- Net store change
- ±0
Pattern (descriptive, not a score): Shrinking 매출↓ 점포↓
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩216M | -24.7% | 53 | -5.4% | ₩4.1M | -20.4% | 1 | 1 | 0% | Shrinking |
| 2025Q3 | ₩406.8M | +19.8% | 53 | -3.6% | ₩7.7M | +24.4% | 0 | 2 | 0% | Mixed |
| 2025Q2 | ₩273.8M | -36.2% | 55 | 0.0% | ₩5M | -36.2% | 0 | 1 | 0% | Mixed |
| 2025Q1 | ₩258M | -60.3% | 56 | 0.0% | ₩4.6M | -60.3% | 0 | 0 | 0% | Mixed |
| 2024Q4 | ₩286.7M | -61.4% | 56 | +1.8% | ₩5.1M | -62.1% | 3 | 2 | 0% | Mixed |
| 2024Q3 | ₩339.5M | -36.6% | 55 | 0.0% | ₩6.2M | -36.6% | 0 | 0 | 0% | Mixed |
| 2024Q2 | ₩429.3M | -23.3% | 55 | 0.0% | ₩7.8M | -23.3% | 0 | 1 | 0% | Mixed |
| 2024Q1 | ₩650.2M | +60.4% | 56 | +3.7% | ₩11.6M | +54.7% | 1 | 0 | 0% | Growing |
| 2023Q4 | ₩743.3M | +93.9% | 55 | 0.0% | ₩13.5M | +93.9% | 0 | 0 | 0% | Growing |
| 2023Q3 | ₩535.8M | +142.6% | 55 | -1.8% | ₩9.7M | +147.0% | 1 | 1 | 0% | Growing |
| 2023Q2 | ₩559.7M | +67.8% | 55 | -1.8% | ₩10.2M | +70.9% | 2 | 1 | 0% | Growing |
| 2023Q1 | ₩405.3M | +49.9% | 54 | -3.6% | ₩7.5M | +55.4% | 0 | 1 | 0% | Mixed |
| 2022Q4 | ₩383.3M | -13.5% | 55 | 0.0% | ₩7M | -13.5% | 0 | 1 | 0% | Mixed |
| 2022Q3 | ₩220.9M | -50.4% | 56 | 0.0% | ₩3.9M | -50.4% | 0 | 0 | 0% | Mixed |
| 2022Q2 | ₩333.4M | -16.9% | 56 | -5.1% | ₩6M | -12.5% | 2 | 2 | 0% | Shrinking |
| 2022Q1 | ₩270.4M | +1.8% | 56 | -8.2% | ₩4.8M | +10.9% | 1 | 0 | 0% | Possible recovery |
| 2021Q4 | ₩443.1M | — | 55 | — | ₩8.1M | — | 0 | 1 | 0% | — |
| 2021Q3 | ₩444.9M | — | 56 | — | ₩7.9M | — | 0 | 3 | 0% | — |
| 2021Q2 | ₩401.3M | — | 59 | — | ₩6.8M | — | 2 | 4 | 0% | — |
| 2021Q1 | ₩265.7M | — | 61 | — | ₩4.4M | — | 0 | 4 | 0% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.