SEOUL COMMERCIAL AREA

종로구청 Developed area

Jongno-gu (종로구) 종로1·2·3·4가동· Area 124,067 m² · Area code 3120004 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,923.1M▼ -5.9% YoY
Stores10▼ -16.7% YoY
Sales per store₩192.3M▲ +12.9% YoY

Reading this area Estimated sales fell 5.9% from a year earlier and stores fell 16.7%. Sales per store are up 12.9%. (vs a year earlier: Sales↓ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +10.9%
Stores▼ -23.1%
Sales per store▲ +44.1%
Market size
Estimated sales (quarter)
₩1,923.1M
vs 2024Q4
-5.9%
Estimated transactions
12,255
Per-store economics
Estimated sales per store
₩192.3M
vs a year ago
+12.9%
Per transaction
₩157K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,602.2M – ₩2,447.2M
20212022202320242025
₩1,734.6M₩1,923.1M
Stores10 – 15
20212022202320242025
1310
Sales per store₩130.4M – ₩200.7M
20212022202320242025
₩133.4M₩192.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share7% – 10%
20212022202320242025
8%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.9%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-16.7%
Franchise share
10% (1/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,998.5M₩1,923.1M
Stores 2024 Q1 → 2025 Q4
1510
Sales per store 2024 Q1 → 2025 Q4
₩133.2M₩192.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1437%
  • 14–179%
  • 17–2142%
  • 21–2412%
Age
  • 10s0%
  • 20s8%
  • 30s28%
  • 40s21%
  • 50s23%
  • 60+20%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon11%
  • Tue17%
  • Wed21%
  • Thu20%
  • Fri16%
  • Sat10%
  • Sun5%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,923.1M-5.9%10-16.7%₩192.3M+12.9%0010%Sales↓ · Stores↓ · Per store↑
2025Q3₩1,858.2M+9.6%10-23.1%₩185.8M+42.5%0110%Sales↑ · Stores↓ · Per store↑
2025Q2₩1,694.2M-14.6%11-21.4%₩154M+8.7%009%Sales↓ · Stores↓ · Per store↑
2025Q1₩1,602.2M-19.8%11-26.7%₩145.7M+9.3%019%Sales↓ · Stores↓ · Per store↑
2024Q4₩2,043.4M-10.9%12-14.3%₩170.3M+4.0%018%Sales↓ · Stores↓ · Per store↑
2024Q3₩1,695.1M-13.7%13-7.1%₩130.4M-7.1%018%Sales↓ · Stores↓ · Per store↓
2024Q2₩1,984.3M-18.4%14+7.7%₩141.7M-24.2%127%Sales↓ · Stores↑ · Per store↓
2024Q1₩1,998.5M-18.3%15+15.4%₩133.2M-29.2%107%Sales↓ · Stores↑ · Per store↓
2023Q4₩2,292.6M-2.7%14-6.7%₩163.8M+4.2%007%Sales→ · Stores↓ · Per store↑
2023Q3₩1,964.3M-4.4%140.0%₩140.3M-4.4%107%Sales↓ · Stores→ · Per store↓
2023Q2₩2,430.3M+12.2%13-7.1%₩186.9M+20.8%008%Sales↑ · Stores↓ · Per store↑
2023Q1₩2,447.2M+45.8%13+8.3%₩188.2M+34.6%028%Sales↑ · Stores↑ · Per store↑
2022Q4₩2,356.6M-2.2%15+25.0%₩157.1M-21.7%107%Sales→ · Stores↑ · Per store↓
2022Q3₩2,054.6M+12.9%14+16.7%₩146.8M-3.2%007%Sales↑ · Stores↑ · Per store↓
2022Q2₩2,166.3M-0.5%14+16.7%₩154.7M-14.7%207%Sales→ · Stores↑ · Per store↓
2022Q1₩1,678.6M-3.2%12-7.7%₩139.9M+4.8%008%Sales↓ · Stores↓ · Per store↑
2021Q4₩2,408.5M12₩200.7M008%
2021Q3₩1,819.1M12₩151.6M008%
2021Q2₩2,176.2M12₩181.4M018%
2021Q1₩1,734.6M13₩133.4M008%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.