SEOUL COMMERCIAL AREA

종로구청 Developed area

Jongno-gu (종로구) 종로1·2·3·4가동· Area 124,067 m² · Area code 3120004 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩705.9M▼ -41.7% YoY
Stores8▼ -11.1% YoY
Sales per store₩88.2M▼ -34.4% YoY

Reading this area Estimated sales fell 41.7% from a year earlier and stores fell 11.1%. Sales per store are down 34.4%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -11.0%
Stores▲ +33.3%
Sales per store▼ -33.2%
Market size
Estimated sales (quarter)
₩705.9M
vs 2024Q4
-41.7%
Estimated transactions
37,396
Per-store economics
Estimated sales per store
₩88.2M
vs a year ago
-34.4%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩640.3M – ₩1,559.6M
20212022202320242025
₩792.8M₩705.9M
Stores5 – 9
20212022202320242025
68
Sales per store₩88.2M – ₩195M
20212022202320242025
₩132.1M₩88.2M
Openings0 – 3
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share56% – 100%
20212022202320242025
83%75%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -41.7%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
75% (6/8)
Movement
Openings (rate)
1 (7%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩974.9M₩705.9M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩121.9M₩88.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1441%
  • 14–1718%
  • 17–2123%
  • 21–245%
Age
  • 10s0%
  • 20s9%
  • 30s30%
  • 40s30%
  • 50s21%
  • 60+10%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon20%
  • Tue16%
  • Wed18%
  • Thu17%
  • Fri14%
  • Sat6%
  • Sun8%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩705.9M-41.7%8-11.1%₩88.2M-34.4%1075%Sales↓ · Stores↓ · Per store↓
2025Q3₩1,005.8M-22.1%8-11.1%₩125.7M-12.3%0063%Sales↓ · Stores↓ · Per store↓
2025Q2₩1,186.8M-3.4%8-11.1%₩148.3M+8.6%0063%Sales↓ · Stores↓ · Per store↑
2025Q1₩1,136.9M+16.6%80.0%₩142.1M+16.6%0163%Sales↑ · Stores→ · Per store↑
2024Q4₩1,210.1M+30.9%9+12.5%₩134.5M+16.4%0056%Sales↑ · Stores↑ · Per store↑
2024Q3₩1,290.4M+49.8%9+12.5%₩143.4M+33.1%0056%Sales↑ · Stores↑ · Per store↑
2024Q2₩1,228.9M-21.2%9+12.5%₩136.5M-30.0%1056%Sales↓ · Stores↑ · Per store↓
2024Q1₩974.9M-4.8%8+14.3%₩121.9M-16.7%0063%Sales↓ · Stores↑ · Per store↓
2023Q4₩924.3M+14.9%8+14.3%₩115.5M+0.5%0063%Sales↑ · Stores↑ · Per store→
2023Q3₩861.6M+8.3%8+14.3%₩107.7M-5.2%0063%Sales↑ · Stores↑ · Per store↓
2023Q2₩1,559.6M+111.0%8+60.0%₩195M+31.9%1063%Sales↑ · Stores↑ · Per store↑
2023Q1₩1,023.9M+59.9%7+40.0%₩146.3M+14.2%0071%Sales↑ · Stores↑ · Per store↑
2022Q4₩804.4M+21.3%7+40.0%₩114.9M-13.4%0071%Sales↑ · Stores↑ · Per store↓
2022Q3₩795.5M+23.5%7+40.0%₩113.6M-11.8%3171%Sales↑ · Stores↑ · Per store↓
2022Q2₩739.1M-15.8%5-16.7%₩147.8M+1.1%10100%Sales↓ · Stores↓ · Per store→
2022Q1₩640.3M-19.2%5-16.7%₩128.1M-3.1%0080%Sales↓ · Stores↓ · Per store↓
2021Q4₩663.4M5₩132.7M0180%
2021Q3₩644.1M5₩128.8M01100%
2021Q2₩877.3M6₩146.2M1183%
2021Q1₩792.8M6₩132.1M0083%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.