SEOUL COMMERCIAL AREA

종로구청 Developed area

Jongno-gu (종로구) 종로1·2·3·4가동· Area 124,067 m² · Area code 3120004 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩70.7M▼ -72.6% YoY
Stores5±0.0% YoY
Sales per store₩14.1M▼ -72.6% YoY

Reading this area Against a year earlier, estimated sales -72.6%, stores 0.0% and sales per store -72.6% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -88.6%
Stores▼ -28.6%
Sales per store▼ -84.1%
Market size
Estimated sales (quarter)
₩70.7M
vs 2024Q4
-72.6%
Estimated transactions
4,658
Per-store economics
Estimated sales per store
₩14.1M
vs a year ago
-72.6%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩70.7M – ₩828.8M
20212022202320242025
₩620.8M₩70.7M
Stores4 – 7
20212022202320242025
75
Sales per store₩14.1M – ₩166.1M
20212022202320242025
₩88.7M₩14.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 50%
20212022202320242025
29%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -72.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩228.8M₩70.7M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩57.2M₩14.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1484%
  • 14–171%
  • 17–2114%
  • 21–240%
Age
  • 10s0%
  • 20s12%
  • 30s36%
  • 40s32%
  • 50s15%
  • 60+5%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon21%
  • Tue21%
  • Wed22%
  • Thu21%
  • Fri15%
  • Sat0%
  • Sun0%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩70.7M-72.6%50.0%₩14.1M-72.6%000%Sales↓ · Stores→ · Per store↓
2025Q3₩110.8M-62.8%50.0%₩22.2M-62.8%010%Sales↓ · Stores→ · Per store↓
2025Q2₩156.3M-42.5%50.0%₩31.3M-42.5%0020%Sales↓ · Stores→ · Per store↓
2025Q1₩169.1M-26.1%5+25.0%₩33.8M-40.9%0020%Sales↓ · Stores↑ · Per store↓
2024Q4₩257.6M-61.2%5+25.0%₩51.5M-69.0%0120%Sales↓ · Stores↑ · Per store↓
2024Q3₩297.6M-53.8%5+25.0%₩59.5M-63.0%0040%Sales↓ · Stores↑ · Per store↓
2024Q2₩272.1M-58.7%5+25.0%₩54.4M-66.9%1040%Sales↓ · Stores↑ · Per store↓
2024Q1₩228.8M-63.3%40.0%₩57.2M-63.3%0050%Sales↓ · Stores→ · Per store↓
2023Q4₩664.6M+7.6%40.0%₩166.1M+7.6%0050%Sales↑ · Stores→ · Per store↑
2023Q3₩643.9M+25.8%40.0%₩161M+25.8%0050%Sales↑ · Stores→ · Per store↑
2023Q2₩658.5M+3.1%4-20.0%₩164.6M+28.9%0050%Sales↑ · Stores↓ · Per store↑
2023Q1₩623M+46.1%4-20.0%₩155.8M+82.6%0050%Sales↑ · Stores↓ · Per store↑
2022Q4₩617.6M-10.9%4-33.3%₩154.4M+33.7%0050%Sales↓ · Stores↓ · Per store↑
2022Q3₩511.9M-17.1%4-33.3%₩128M+24.4%0150%Sales↓ · Stores↓ · Per store↑
2022Q2₩638.7M-22.9%5-28.6%₩127.7M+7.9%0040%Sales↓ · Stores↓ · Per store↑
2022Q1₩426.5M-31.3%5-28.6%₩85.3M-3.8%0140%Sales↓ · Stores↓ · Per store↓
2021Q4₩692.8M6₩115.5M0033%
2021Q3₩617.3M6₩102.9M0133%
2021Q2₩828.8M7₩118.4M0029%
2021Q1₩620.8M7₩88.7M0029%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.