SEOUL COMMERCIAL AREA

종로구청 발달상권

종로구종로1·2·3·4가동· Area 124,067 m² · Area code 3120004 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩137.6M▼ -70.7% YoY
Stores8±0.0% YoY
Sales per store₩17.2M▼ -70.7% YoY

Reading this area Against a year earlier, estimated sales -70.7%, stores 0.0% and sales per store -70.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +11.6%
Stores▲ +14.3%
Sales per store▼ -2.4%
Market size
Estimated sales (quarter)
₩137.6M
vs 2024Q4
-70.7%
Estimated transactions
2,698
Per-store economics
Estimated sales per store
₩17.2M
vs a year ago
-70.7%
Per transaction
₩51K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩97M – ₩535.4M
20212022202320242025
₩123.3M₩137.6M
Stores7 – 9
20212022202320242025
78
Sales per store₩13.7M – ₩66.9M
20212022202320242025
₩17.6M₩17.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -70.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩356.5M₩137.6M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩44.6M₩17.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1442%
  • 14–1728%
  • 17–2125%
  • 21–240%
Age
  • 10s0%
  • 20s23%
  • 30s29%
  • 40s15%
  • 50s30%
  • 60+3%
Weekday / weekend
  • Weekday95%
  • Weekend5%
Day of week
  • Mon7%
  • Tue36%
  • Wed27%
  • Thu10%
  • Fri14%
  • Sat5%
  • Sun0%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩137.6M-70.7%80.0%₩17.2M-70.7%000%Mixed
2025Q3₩146M-25.7%80.0%₩18.3M-25.7%000%Mixed
2025Q2₩109.8M-75.2%80.0%₩13.7M-75.2%000%Mixed
2025Q1₩535.4M+50.2%80.0%₩66.9M+50.2%000%Growing
2024Q4₩470.5M+154.6%80.0%₩58.8M+154.6%000%Growing
2024Q3₩196.6M+51.7%80.0%₩24.6M+51.7%000%Growing
2024Q2₩442.9M+117.8%8-11.1%₩55.4M+145.0%000%Mixed
2024Q1₩356.5M+137.2%8+14.3%₩44.6M+107.5%000%Growing
2023Q4₩184.8M+28.6%8+14.3%₩23.1M+12.5%000%Growing
2023Q3₩129.6M-4.0%8+14.3%₩16.2M-16.0%010%Possible crowding
2023Q2₩203.4M+12.7%9+28.6%₩22.6M-12.3%200%Competition inflow
2023Q1₩150.3M+55.0%70.0%₩21.5M+55.0%000%Growing
2022Q4₩143.7M-59.4%70.0%₩20.5M-59.4%000%Mixed
2022Q3₩135.1M-16.0%70.0%₩19.3M-16.0%000%Mixed
2022Q2₩180.5M+41.4%70.0%₩25.8M+41.4%000%Growing
2022Q1₩97M-21.4%70.0%₩13.9M-21.4%000%Mixed
2021Q4₩354.4M7₩50.6M000%
2021Q3₩160.8M7₩23M000%
2021Q2₩127.6M7₩18.2M000%
2021Q1₩123.3M7₩17.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.