SEOUL COMMERCIAL AREA

종로구청 발달상권

종로구종로1·2·3·4가동· Area 124,067 m² · Area code 3120004 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

청과상 2025 Q4 · Seoul data

Estimated sales (quarter)₩3.5M▼ -14.1% YoY
Stores5±0.0% YoY
Sales per store₩690K▼ -14.1% YoY

Reading this area Against a year earlier, estimated sales -14.1%, stores 0.0% and sales per store -14.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -52.1%
Stores▲ +25.0%
Sales per store▼ -61.7%
Market size
Estimated sales (quarter)
₩3.5M
vs 2024Q4
-14.1%
Estimated transactions
283
Per-store economics
Estimated sales per store
₩690K
vs a year ago
-14.1%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩937K – ₩60.2M
20212022202320242025
₩7.2M₩3.5M
Stores4 – 6
20212022202320242025
45
Sales per store₩187K – ₩10M
20212022202320242025
₩1.8M₩690K
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -14.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩21.1M₩3.5M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩4.2M₩690K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1114%
  • 11–1455%
  • 14–1722%
  • 17–219%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s14%
  • 40s34%
  • 50s52%
  • 60+1%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon10%
  • Tue10%
  • Wed64%
  • Thu10%
  • Fri5%
  • Sat0%
  • Sun0%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3.5M-14.1%50.0%₩690K-14.1%000%Mixed
2025Q3₩3.6M+279.3%50.0%₩711K+279.3%000%Growing
2025Q2₩4.4M-84.4%50.0%₩873K-84.4%110%Mixed
2025Q1₩1.4M-93.4%50.0%₩280K-93.4%000%Mixed
2024Q4₩4M-78.9%50.0%₩803K-78.9%000%Mixed
2024Q3₩937K-95.1%50.0%₩187K-95.1%000%Mixed
2024Q2₩27.9M-53.6%5-16.7%₩5.6M-44.3%000%Shrinking
2024Q1₩21.1M-49.9%50.0%₩4.2M-49.9%000%Mixed
2023Q4₩19.1M+138.1%50.0%₩3.8M+138.1%000%Growing
2023Q3₩19.2M+230.0%50.0%₩3.8M+230.0%010%Growing
2023Q2₩60.2M+1753.3%6+20.0%₩10M+1444.4%100%Growing
2023Q1₩42.1M+998.0%50.0%₩8.4M+998.0%000%Growing
2022Q4₩8M-26.0%50.0%₩1.6M-26.0%000%Mixed
2022Q3₩5.8M-23.1%5+25.0%₩1.2M-38.4%000%Possible crowding
2022Q2₩3.2M-52.2%5+25.0%₩649K-61.7%000%Possible crowding
2022Q1₩3.8M-46.8%5+25.0%₩767K-57.4%000%Possible crowding
2021Q4₩10.8M5₩2.2M100%
2021Q3₩7.6M4₩1.9M000%
2021Q2₩6.8M4₩1.7M000%
2021Q1₩7.2M4₩1.8M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.