SEOUL COMMERCIAL AREA

종로구청 Developed area

Jongno-gu (종로구) 종로1·2·3·4가동· Area 124,067 m² · Area code 3120004 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,726.4M▼ -14.0% YoY
Stores5▲ +25.0% YoY
Sales per store₩345.3M▼ -31.2% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-14.0%), so sales per store fell 31.2%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +804.3%
Stores▲ +66.7%
Sales per store▲ +442.6%
Market size
Estimated sales (quarter)
₩1,726.4M
vs 2024Q4
-14.0%
Estimated transactions
46,228
Per-store economics
Estimated sales per store
₩345.3M
vs a year ago
-31.2%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩190.9M – ₩2,007.8M
20212022202320242025
₩190.9M₩1,726.4M
Stores3 – 5
20212022202320242025
35
Sales per store₩51.5M – ₩502M
20212022202320242025
₩63.6M₩345.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 25%
20212022202320242025
0%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -14.0%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
20% (1/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,042.4M₩1,726.4M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩208.5M₩345.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–111%
  • 11–1424%
  • 14–174%
  • 17–2124%
  • 21–2442%
Age
  • 10s1%
  • 20s14%
  • 30s29%
  • 40s25%
  • 50s22%
  • 60+9%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon15%
  • Tue17%
  • Wed18%
  • Thu17%
  • Fri17%
  • Sat12%
  • Sun5%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,726.4M-14.0%5+25.0%₩345.3M-31.2%0020%Sales↓ · Stores↑ · Per store↓
2025Q3₩1,352.8M+45.1%5+25.0%₩270.6M+16.1%1020%Sales↑ · Stores↑ · Per store↑
2025Q2₩1,955M+80.2%4-20.0%₩488.8M+125.2%1125%Sales↑ · Stores↓ · Per store↑
2025Q1₩1,926.9M+84.9%4-20.0%₩481.7M+131.1%0025%Sales↑ · Stores↓ · Per store↑
2024Q4₩2,007.8M+77.9%4-20.0%₩502M+122.4%0025%Sales↑ · Stores↓ · Per store↑
2024Q3₩932.5M-12.2%4-20.0%₩233.1M+9.7%0125%Sales↓ · Stores↓ · Per store↑
2024Q2₩1,085.2M+19.9%50.0%₩217M+19.9%0020%Sales↑ · Stores→ · Per store↑
2024Q1₩1,042.4M+95.4%50.0%₩208.5M+95.4%0020%Sales↑ · Stores→ · Per store↑
2023Q4₩1,128.5M+140.5%5+25.0%₩225.7M+92.4%0020%Sales↑ · Stores↑ · Per store↑
2023Q3₩1,062.4M+158.0%5+25.0%₩212.5M+106.4%0020%Sales↑ · Stores↑ · Per store↑
2023Q2₩904.9M+101.4%50.0%₩181M+101.4%1020%Sales↑ · Stores→ · Per store↑
2023Q1₩533.3M+91.9%50.0%₩106.7M+91.9%100%Sales↑ · Stores→ · Per store↑
2022Q4₩469.3M+57.1%4-20.0%₩117.3M+96.4%000%Sales↑ · Stores↓ · Per store↑
2022Q3₩411.9M+99.8%40.0%₩103M+99.8%120%Sales↑ · Stores→ · Per store↑
2022Q2₩449.3M+134.0%5+66.7%₩89.9M+40.4%000%Sales↑ · Stores↑ · Per store↑
2022Q1₩277.9M+45.6%5+66.7%₩55.6M-12.7%000%Sales↑ · Stores↑ · Per store↓
2021Q4₩298.8M5₩59.8M100%
2021Q3₩206.1M4₩51.5M100%
2021Q2₩192M3₩64M000%
2021Q1₩190.9M3₩63.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.