SEOUL COMMERCIAL AREA

경희대학교(경희대) 발달상권

동대문구회기동· Area 48,567 m² · Area code 3120064 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,922.8M▼ -12.8% YoY
Stores63▼ -1.6% YoY
Sales per store₩78.1M▼ -11.4% YoY

Reading this area Against a year earlier, estimated sales -12.8%, stores -1.6% and sales per store -11.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +63.3%
Stores▲ +8.6%
Sales per store▲ +50.4%
Market size
Estimated sales (quarter)
₩4,922.8M
vs 2024Q4
-12.8%
Estimated transactions
153,487
Per-store economics
Estimated sales per store
₩78.1M
vs a year ago
-11.4%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,002.4M – ₩5,904.5M
20212022202320242025
₩3,014.3M₩4,922.8M
Stores57 – 66
20212022202320242025
5863
Sales per store₩50.9M – ₩93.7M
20212022202320242025
₩52M₩78.1M
Openings0 – 7
20212022202320242025
12
Closings0 – 6
20212022202320242025
05
Franchise share21% – 34%
20212022202320242025
33%22%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.8%, stores YoY -1.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
63
vs a year ago
-1.6%
Franchise share
22% (14/63)
Movement
Openings (rate)
2 (3%)
Closings (rate)
5 (7%)
Net store change
−3
Estimated sales 2024 Q1 → 2025 Q4
₩4,752.7M₩4,922.8M
Stores 2024 Q1 → 2025 Q4
6063
Sales per store 2024 Q1 → 2025 Q4
₩79.2M₩78.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–112%
  • 11–1425%
  • 14–179%
  • 17–2136%
  • 21–2420%
Age
  • 10s2%
  • 20s36%
  • 30s20%
  • 40s15%
  • 50s17%
  • 60+9%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon13%
  • Tue13%
  • Wed15%
  • Thu16%
  • Fri15%
  • Sat16%
  • Sun11%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,922.8M-12.8%63-1.6%₩78.1M-11.4%2522%Mixed
2025Q3₩4,486.9M-9.9%66+3.1%₩68M-12.6%3121%Possible crowding
2025Q2₩5,251.5M-11.1%630.0%₩83.4M-11.1%1522%Mixed
2025Q1₩4,806.8M+1.1%66+10.0%₩72.8M-8.1%5324%Possible crowding
2024Q4₩5,644.6M+4.6%64+10.3%₩88.2M-5.2%3325%Competition inflow
2024Q3₩4,977.3M+9.8%64+4.9%₩77.8M+4.7%3425%Growing
2024Q2₩5,904.5M+7.4%63+1.6%₩93.7M+5.7%7329%Growing
2024Q1₩4,752.7M-7.7%60-6.3%₩79.2M-1.5%4228%Shrinking
2023Q4₩5,393.8M-6.2%58-10.8%₩93M+5.2%4629%Shrinking
2023Q3₩4,531.1M-5.0%61+3.4%₩74.3M-8.1%3326%Possible crowding
2023Q2₩5,496.9M+6.5%62+5.1%₩88.7M+1.3%0424%Mixed
2023Q1₩5,147.1M+53.1%64+12.3%₩80.4M+36.4%3227%Growing
2022Q4₩5,748.3M+33.9%65+12.1%₩88.4M+19.5%7223%Growing
2022Q3₩4,767.5M+58.8%590.0%₩80.8M+58.8%2427%Growing
2022Q2₩5,162.1M+45.2%59-1.7%₩87.5M+47.6%4331%Growing
2022Q1₩3,360.9M+11.5%57-1.7%₩59M+13.5%1333%Growing
2021Q4₩4,292.2M58₩74M0134%
2021Q3₩3,002.4M59₩50.9M1134%
2021Q2₩3,556.3M60₩59.3M4232%
2021Q1₩3,014.3M58₩52M1033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.