SEOUL COMMERCIAL AREA

경희대학교(경희대) Developed area

Dongdaemun-gu (동대문구) 회기동· Area 48,567 m² · Area code 3120064 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

편의점 2025 Q4 · Seoul data

Estimated sales (quarter)₩429M▲ +6.8% YoY
Stores2±0.0% YoY
Sales per store₩214.5M▲ +6.8% YoY

Reading this area Estimated sales rose 6.8% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 6.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -10.9%
Stores▼ -33.3%
Sales per store▲ +33.7%
Market size
Estimated sales (quarter)
₩429M
vs 2024Q4
+6.8%
Estimated transactions
65,526
Per-store economics
Estimated sales per store
₩214.5M
vs a year ago
+6.8%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩330.7M – ₩572.7M
20212022202320242025
₩481.4M₩429M
Stores2 – 3
20212022202320242025
32
Sales per store₩145.6M – ₩253.1M
20212022202320242025
₩160.5M₩214.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share167% – 250%
20212022202320242025
200%200%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
200% (4/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩373.8M₩429M
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4
₩186.9M₩214.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0615%
  • 06–119%
  • 11–1414%
  • 14–1717%
  • 17–2127%
  • 21–2418%
Age
  • 10s3%
  • 20s37%
  • 30s31%
  • 40s10%
  • 50s15%
  • 60+4%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon14%
  • Tue13%
  • Wed16%
  • Thu13%
  • Fri14%
  • Sat17%
  • Sun12%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩429M+6.8%20.0%₩214.5M+6.8%00200%Growing
2025Q3₩381.6M-6.6%20.0%₩190.8M-6.6%00200%Mixed
2025Q2₩395.4M-11.3%20.0%₩197.7M-11.3%00200%Mixed
2025Q1₩330.7M-11.5%20.0%₩165.4M-11.5%00200%Mixed
2024Q4₩401.8M-2.6%20.0%₩200.9M-2.6%01200%Mixed
2024Q3₩408.6M+0.7%20.0%₩204.3M+0.7%00250%Mixed
2024Q2₩445.9M-2.0%20.0%₩223M-2.0%00250%Mixed
2024Q1₩373.8M-1.6%20.0%₩186.9M-1.6%11250%Mixed
2023Q4₩412.5M-18.5%20.0%₩206.3M-18.5%00250%Mixed
2023Q3₩405.7M-17.4%20.0%₩202.8M-17.4%11250%Mixed
2023Q2₩455M-4.4%20.0%₩227.5M-4.4%00250%Mixed
2023Q1₩380M-13.0%2-33.3%₩190M+30.5%00250%Shrinking
2022Q4₩506.3M+10.0%2-33.3%₩253.1M+65.0%00250%Mixed
2022Q3₩491.4M+2.9%2-33.3%₩245.7M+54.3%00250%Possible recovery
2022Q2₩476M-16.9%2-33.3%₩238M+24.7%01250%Shrinking
2022Q1₩436.7M-9.3%30.0%₩145.6M-9.3%00167%Mixed
2021Q4₩460.2M3₩153.4M00167%
2021Q3₩477.6M3₩159.2M01167%
2021Q2₩572.7M3₩190.9M00200%
2021Q1₩481.4M3₩160.5M01200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.