SEOUL COMMERCIAL AREA

경희대학교(경희대) 발달상권

동대문구회기동· Area 48,567 m² · Area code 3120064 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩546M▼ -1.7% YoY
Stores9▼ -18.2% YoY
Sales per store₩60.7M▲ +20.1% YoY

Reading this area Stores fell 18.2% from a year earlier while estimated sales held at -1.7%, so sales per store rose 20.1%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -24.8%
Stores▼ -10.0%
Sales per store▼ -16.4%
Market size
Estimated sales (quarter)
₩546M
vs 2024Q4
-1.7%
Estimated transactions
58,912
Per-store economics
Estimated sales per store
₩60.7M
vs a year ago
+20.1%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩473.9M – ₩1,198.3M
20212022202320242025
₩726.1M₩546M
Stores9 – 14
20212022202320242025
109
Sales per store₩48.9M – ₩97.9M
20212022202320242025
₩72.6M₩60.7M
Openings0 – 3
20212022202320242025
00
Closings0 – 4
20212022202320242025
01
Franchise share27% – 56%
20212022202320242025
30%56%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.7%, stores YoY -18.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-18.2%
Franchise share
56% (5/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (7%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩862.2M₩546M
Stores 2024 Q1 → 2025 Q4
139
Sales per store 2024 Q1 → 2025 Q4
₩66.3M₩60.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1434%
  • 14–1718%
  • 17–2132%
  • 21–247%
Age
  • 10s2%
  • 20s29%
  • 30s20%
  • 40s16%
  • 50s23%
  • 60+10%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon14%
  • Tue13%
  • Wed16%
  • Thu17%
  • Fri14%
  • Sat14%
  • Sun12%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩546M-1.7%9-18.2%₩60.7M+20.1%0156%Possible recovery
2025Q3₩510.6M-5.1%10-9.1%₩51.1M+4.4%0050%Shrinking
2025Q2₩626.5M-22.1%10-23.1%₩62.7M+1.2%1050%Shrinking
2025Q1₩473.9M-45.0%9-30.8%₩52.7M-20.6%1244%Shrinking
2024Q4₩555.6M-53.6%11-21.4%₩50.5M-41.0%0027%Shrinking
2024Q3₩538M-49.4%11-15.4%₩48.9M-40.3%0427%Shrinking
2024Q2₩804.7M-2.9%13+8.3%₩61.9M-10.4%2138%Possible crowding
2024Q1₩862.2M+33.0%13+44.4%₩66.3M-7.9%0131%Competition inflow
2023Q4₩1,198.3M+59.1%14+40.0%₩85.6M+13.6%3229%Growing
2023Q3₩1,064.2M+73.9%13+30.0%₩81.9M+33.8%1031%Growing
2023Q2₩828.6M+10.5%12+20.0%₩69M-7.9%3033%Competition inflow
2023Q1₩648.4M+16.1%90.0%₩72M+16.1%0144%Growing
2022Q4₩753.4M-4.8%10+11.1%₩75.3M-14.4%1140%Possible crowding
2022Q3₩612M-9.3%10+11.1%₩61.2M-18.4%1140%Possible crowding
2022Q2₩749.7M-15.0%10+11.1%₩75M-23.5%1040%Possible crowding
2022Q1₩558.4M-23.1%9-10.0%₩62M-14.5%0044%Shrinking
2021Q4₩791.7M9₩88M0044%
2021Q3₩674.7M9₩75M0044%
2021Q2₩881.5M9₩97.9M1144%
2021Q1₩726.1M10₩72.6M0030%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.