SEOUL COMMERCIAL AREA

경희대학교(경희대) 발달상권

동대문구회기동· Area 48,567 m² · Area code 3120064 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩432.3M▼ -26.2% YoY
Stores32▼ -3.0% YoY
Sales per store₩13.5M▼ -23.9% YoY

Reading this area Estimated sales fell 26.2% from a year earlier and stores fell 3.0%. Sales per store are down 23.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +47.7%
Stores▲ +60.0%
Sales per store▼ -7.7%
Market size
Estimated sales (quarter)
₩432.3M
vs 2024Q4
-26.2%
Estimated transactions
24,490
Per-store economics
Estimated sales per store
₩13.5M
vs a year ago
-23.9%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩183.7M – ₩586M
20212022202320242025
₩292.7M₩432.3M
Stores16 – 35
20212022202320242025
2032
Sales per store₩11.5M – ₩28.8M
20212022202320242025
₩14.6M₩13.5M
Openings0 – 7
20212022202320242025
04
Closings0 – 5
20212022202320242025
12
Franchise share10% – 37%
20212022202320242025
10%19%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -26.2%, stores YoY -3.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
32
vs a year ago
-3.0%
Franchise share
19% (6/32)
Movement
Openings (rate)
4 (11%)
Closings (rate)
2 (5%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩474.4M₩432.3M
Stores 2024 Q1 → 2025 Q4
3432
Sales per store 2024 Q1 → 2025 Q4
₩14M₩13.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–112%
  • 11–1436%
  • 14–1716%
  • 17–2138%
  • 21–247%
Age
  • 10s6%
  • 20s47%
  • 30s14%
  • 40s11%
  • 50s17%
  • 60+5%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon14%
  • Tue14%
  • Wed18%
  • Thu16%
  • Fri15%
  • Sat13%
  • Sun10%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩432.3M-26.2%32-3.0%₩13.5M-23.9%4219%Shrinking
2025Q3₩351.5M-13.1%30-14.3%₩11.7M+1.3%2220%Shrinking
2025Q2₩477.9M-12.3%30-14.3%₩15.9M+2.3%2420%Shrinking
2025Q1₩429.8M-9.4%32-5.9%₩13.4M-3.7%2319%Shrinking
2024Q4₩586M+6.8%33+13.8%₩17.8M-6.1%3521%Competition inflow
2024Q3₩404.7M-5.7%35+34.6%₩11.6M-30.0%2220%Possible crowding
2024Q2₩544.8M+0.5%35+40.0%₩15.6M-28.2%4320%Possible crowding
2024Q1₩474.4M-5.8%34+70.0%₩14M-44.6%7421%Possible crowding
2023Q4₩548.5M+0.4%29+52.6%₩18.9M-34.2%5131%Possible crowding
2023Q3₩429.4M+0.4%26+44.4%₩16.5M-30.5%3331%Possible crowding
2023Q2₩542.1M+195.1%25+56.3%₩21.7M+88.9%7036%Growing
2023Q1₩503.7M+104.3%20+11.1%₩25.2M+83.8%2135%Growing
2022Q4₩546.5M+74.1%19+5.6%₩28.8M+65.0%6037%Growing
2022Q3₩427.5M+79.5%18-5.3%₩23.7M+89.4%3111%Mixed
2022Q2₩183.7M-40.9%16-20.0%₩11.5M-26.2%0213%Shrinking
2022Q1₩246.6M-15.8%18-10.0%₩13.7M-6.4%1111%Shrinking
2021Q4₩313.8M18₩17.4M1211%
2021Q3₩238.2M19₩12.5M2311%
2021Q2₩311M20₩15.5M2210%
2021Q1₩292.7M20₩14.6M0110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.