SEOUL COMMERCIAL AREA

경희대학교(경희대) 발달상권

동대문구회기동· Area 48,567 m² · Area code 3120064 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩401.9M▼ -17.3% YoY
Stores14▼ -6.7% YoY
Sales per store₩28.7M▼ -11.4% YoY

Reading this area Estimated sales fell 17.3% from a year earlier and stores fell 6.7%. Sales per store are down 11.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +30.1%
Stores▲ +55.6%
Sales per store▼ -16.4%
Market size
Estimated sales (quarter)
₩401.9M
vs 2024Q4
-17.3%
Estimated transactions
17,922
Per-store economics
Estimated sales per store
₩28.7M
vs a year ago
-11.4%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩308.9M – ₩961M
20212022202320242025
₩308.9M₩401.9M
Stores8 – 15
20212022202320242025
914
Sales per store₩24.6M – ₩88.6M
20212022202320242025
₩34.3M₩28.7M
Openings0 – 5
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share0% – 25%
20212022202320242025
0%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -17.3%, stores YoY -6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
-6.7%
Franchise share
14% (2/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩595.5M₩401.9M
Stores 2024 Q1 → 2025 Q4
1414
Sales per store 2024 Q1 → 2025 Q4
₩42.5M₩28.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–110%
  • 11–1451%
  • 14–178%
  • 17–2131%
  • 21–246%
Age
  • 10s3%
  • 20s36%
  • 30s14%
  • 40s16%
  • 50s22%
  • 60+8%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon12%
  • Tue13%
  • Wed14%
  • Thu18%
  • Fri15%
  • Sat13%
  • Sun13%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩401.9M-17.3%14-6.7%₩28.7M-11.4%0014%Shrinking
2025Q3₩479.9M-14.4%14-6.7%₩34.3M-8.3%0114%Shrinking
2025Q2₩519.2M-28.8%15+15.4%₩34.6M-38.3%0113%Possible crowding
2025Q1₩368.4M-38.1%15+7.1%₩24.6M-42.3%0020%Possible crowding
2024Q4₩486.2M-33.8%15+15.4%₩32.4M-42.6%0020%Possible crowding
2024Q3₩560.6M-26.7%15+25.0%₩37.4M-41.4%2020%Possible crowding
2024Q2₩729.3M-24.1%13-7.1%₩56.1M-18.3%0123%Shrinking
2024Q1₩595.5M-24.0%14+40.0%₩42.5M-45.7%1021%Possible crowding
2023Q4₩734.1M-17.2%13+30.0%₩56.5M-36.3%1023%Possible crowding
2023Q3₩765.2M-3.3%12+20.0%₩63.8M-19.4%0225%Possible crowding
2023Q2₩961M+69.7%14+40.0%₩68.6M+21.2%5021%Growing
2023Q1₩783.7M+110.2%100.0%₩78.4M+110.2%0020%Growing
2022Q4₩886.3M+89.4%100.0%₩88.6M+89.4%0020%Growing
2022Q3₩791.3M+102.3%100.0%₩79.1M+102.3%1020%Growing
2022Q2₩566.2M+45.9%10+25.0%₩56.6M+16.7%1010%Growing
2022Q1₩372.9M+20.7%10+11.1%₩37.3M+8.6%000%Growing
2021Q4₩468M10₩46.8M000%
2021Q3₩391.1M10₩39.1M200%
2021Q2₩388.2M8₩48.5M010%
2021Q1₩308.9M9₩34.3M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.