SEOUL COMMERCIAL AREA

망원역 발달상권

마포구망원1동· Area 67,876 m² · Area code 3120100 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,617.4M▲ +39.2% YoY
Stores27▼ -3.6% YoY
Sales per store₩96.9M▲ +44.3% YoY

Reading this area Against a year earlier, estimated sales +39.2%, stores -3.6% and sales per store +44.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +39.2%
Stores▲ +35.0%
Sales per store▲ +3.1%
Market size
Estimated sales (quarter)
₩2,617.4M
vs 2024Q4
+39.2%
Estimated transactions
94,448
Per-store economics
Estimated sales per store
₩96.9M
vs a year ago
+44.3%
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,820.2M – ₩3,104.5M
20212022202320242025
₩1,879.8M₩2,617.4M
Stores20 – 30
20212022202320242025
2027
Sales per store₩65M – ₩123M
20212022202320242025
₩94M₩96.9M
Openings0 – 7
20212022202320242025
12
Closings0 – 5
20212022202320242025
00
Franchise share7% – 25%
20212022202320242025
25%15%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +39.2%, stores YoY -3.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
27
vs a year ago
-3.6%
Franchise share
15% (4/27)
Movement
Openings (rate)
2 (7%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩2,791.4M₩2,617.4M
Stores 2024 Q1 → 2025 Q4
2927
Sales per store 2024 Q1 → 2025 Q4
₩96.3M₩96.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–113%
  • 11–1425%
  • 14–1714%
  • 17–2138%
  • 21–2415%
Age
  • 10s0%
  • 20s18%
  • 30s29%
  • 40s18%
  • 50s18%
  • 60+17%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon10%
  • Tue10%
  • Wed16%
  • Thu12%
  • Fri16%
  • Sat19%
  • Sun17%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,617.4M+39.2%27-3.6%₩96.9M+44.3%2015%Mixed
2025Q3₩2,391.9M+7.0%26-13.3%₩92M+23.5%1412%Mixed
2025Q2₩2,058.3M-28.3%28-3.4%₩73.5M-25.8%5514%Shrinking
2025Q1₩1,820.2M-34.8%28-3.4%₩65M-32.5%1114%Shrinking
2024Q4₩1,880.5M-31.3%280.0%₩67.2M-31.3%2214%Mixed
2024Q3₩2,234.8M-27.5%30+11.1%₩74.5M-34.7%117%Possible crowding
2024Q2₩2,871.3M-7.5%29+3.6%₩99M-10.7%0110%Possible crowding
2024Q1₩2,791.4M-3.4%29+7.4%₩96.3M-10.0%3114%Possible crowding
2023Q4₩2,737.3M+0.9%280.0%₩97.8M+0.9%1011%Mixed
2023Q3₩3,080.3M+23.6%27+17.4%₩114.1M+5.2%0211%Growing
2023Q2₩3,104.5M+14.7%28+27.3%₩110.9M-9.8%2114%Competition inflow
2023Q1₩2,888.9M+42.9%27+22.7%₩107M+16.4%0115%Growing
2022Q4₩2,712.8M+11.3%28+33.3%₩96.9M-16.5%7214%Competition inflow
2022Q3₩2,493.1M+25.1%23+4.5%₩108.4M+19.7%2117%Growing
2022Q2₩2,705.6M+12.8%22+4.8%₩123M+7.7%0018%Growing
2022Q1₩2,021.7M+7.5%22+10.0%₩91.9M-2.2%1018%Mixed
2021Q4₩2,436.4M21₩116M1319%
2021Q3₩1,992.8M22₩90.6M1023%
2021Q2₩2,399M21₩114.2M1024%
2021Q1₩1,879.8M20₩94M1025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.