SEOUL COMMERCIAL AREA

수서역 발달상권

강남구수서동· Area 60,183 m² · Area code 3120224 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩6,314.6M▼ -0.2% YoY
Stores38▲ +2.7% YoY
Sales per store₩166.2M▼ -2.8% YoY

Reading this area Against a year earlier, estimated sales -0.2%, stores +2.7% and sales per store -2.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +64.3%
Stores▼ -2.6%
Sales per store▲ +68.6%
Market size
Estimated sales (quarter)
₩6,314.6M
vs 2024Q4
-0.2%
Estimated transactions
227,150
Per-store economics
Estimated sales per store
₩166.2M
vs a year ago
-2.8%
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,519.2M – ₩6,622.6M
20212022202320242025
₩3,843.8M₩6,314.6M
Stores37 – 43
20212022202320242025
3938
Sales per store₩95.1M – ₩174.3M
20212022202320242025
₩98.6M₩166.2M
Openings0 – 7
20212022202320242025
01
Closings0 – 5
20212022202320242025
02
Franchise share53% – 70%
20212022202320242025
54%53%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.2%, stores YoY +2.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
38
vs a year ago
+2.7%
Franchise share
53% (20/38)
Movement
Openings (rate)
1 (2%)
Closings (rate)
2 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩5,952.3M₩6,314.6M
Stores 2024 Q1 → 2025 Q4
3938
Sales per store 2024 Q1 → 2025 Q4
₩152.6M₩166.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1440%
  • 14–178%
  • 17–2142%
  • 21–248%
Age
  • 10s0%
  • 20s8%
  • 30s21%
  • 40s24%
  • 50s20%
  • 60+27%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon15%
  • Tue17%
  • Wed17%
  • Thu16%
  • Fri18%
  • Sat10%
  • Sun7%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩6,314.6M-0.2%38+2.7%₩166.2M-2.8%1253%Mixed
2025Q3₩6,622.6M+9.5%380.0%₩174.3M+9.5%0155%Growing
2025Q2₩6,384M+8.0%39+5.4%₩163.7M+2.5%1154%Mixed
2025Q1₩6,023.9M+1.2%390.0%₩154.5M+1.2%5554%Mixed
2024Q4₩6,328M+9.1%370.0%₩171M+9.1%0162%Growing
2024Q3₩6,048M+5.7%380.0%₩159.2M+5.7%1263%Growing
2024Q2₩5,909.9M+8.2%37-7.5%₩159.7M+17.0%2370%Mixed
2024Q1₩5,952.3M+2.7%39-4.9%₩152.6M+7.9%6364%Possible recovery
2023Q4₩5,800.9M+0.7%37-14.0%₩156.8M+17.1%3365%Possible recovery
2023Q3₩5,721.1M+6.6%38-9.5%₩150.6M+17.9%1461%Mixed
2023Q2₩5,459.7M+10.5%40-2.4%₩136.5M+13.3%1160%Growing
2023Q1₩5,797.2M+49.1%41+7.9%₩141.4M+38.2%0256%Growing
2022Q4₩5,759.3M+28.7%43+13.2%₩133.9M+13.7%2153%Growing
2022Q3₩5,364.5M+52.4%42+13.5%₩127.7M+34.3%2155%Growing
2022Q2₩4,939.8M+15.8%41+5.1%₩120.5M+10.1%7256%Growing
2022Q1₩3,887.3M+1.1%38-2.6%₩102.3M+3.8%2255%Mixed
2021Q4₩4,474.5M38₩117.8M2155%
2021Q3₩3,519.2M37₩95.1M0257%
2021Q2₩4,265.9M39₩109.4M1154%
2021Q1₩3,843.8M39₩98.6M0054%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.