SEOUL COMMERCIAL AREA

수서역 Developed area

Gangnam-gu (강남구) 수서동· Area 60,183 m² · Area code 3120224 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

인테리어 2025 Q4 · Seoul data

Estimated sales (quarter)₩64.6M▼ -55.8% YoY
Stores4±0.0% YoY
Sales per store₩16.2M▼ -55.8% YoY

Reading this area Against a year earlier, estimated sales -55.8%, stores 0.0% and sales per store -55.8% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q3 → 2025 Q4
Estimated sales▼ -71.5%
Stores▲ +33.3%
Sales per store▼ -78.6%
Market size
Estimated sales (quarter)
₩64.6M
vs 2024Q4
-55.8%
Estimated transactions
1,205
Per-store economics
Estimated sales per store
₩16.2M
vs a year ago
-55.8%
Per transaction
₩54K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩64.6M – ₩697.8M
20212022202320242025
₩64.6M
Stores2 – 4
20212022202320242025
24
Sales per store₩16.2M – ₩174.4M
20212022202320242025
₩16.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -55.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩173M₩64.6M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩43.2M₩16.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1443%
  • 14–1757%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s74%
  • 40s13%
  • 50s13%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue47%
  • Wed23%
  • Thu10%
  • Fri21%
  • Sat0%
  • Sun0%
Gender
  • Male26%
  • Female74%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩64.6M-55.8%40.0%₩16.2M-55.8%000%Sales↓ · Stores→ · Per store↓
2025Q3₩542.2M+277.5%40.0%₩135.5M+277.5%000%Sales↑ · Stores→ · Per store↑
2025Q2₩222.7M-1.0%40.0%₩55.7M-1.0%000%Sales→ · Stores→ · Per store→
2025Q1₩169.4M-2.1%40.0%₩42.3M-2.1%000%Sales→ · Stores→ · Per store→
2024Q4₩146.2M-69.6%40.0%₩36.5M-69.6%000%Sales↓ · Stores→ · Per store↓
2024Q3₩143.6M-79.4%40.0%₩35.9M-79.4%000%Sales↓ · Stores→ · Per store↓
2024Q2₩224.9M+43.2%40.0%₩56.2M+43.2%000%Sales↑ · Stores→ · Per store↑
2024Q1₩173M-50.3%40.0%₩43.2M-50.3%000%Sales↓ · Stores→ · Per store↓
2023Q4₩480.1M+440.5%40.0%₩120M+440.5%000%Sales↑ · Stores→ · Per store↑
2023Q3₩697.8M+108.4%40.0%₩174.4M+108.4%000%Sales↑ · Stores→ · Per store↑
2023Q2₩157M-12.9%40.0%₩39.3M-12.9%000%Sales↓ · Stores→ · Per store↓
2023Q1₩348.2M+63.4%4+33.3%₩87.1M+22.6%000%Sales↑ · Stores↑ · Per store↑
2022Q4₩88.8M-58.3%4+33.3%₩22.2M-68.7%000%Sales↓ · Stores↑ · Per store↓
2022Q3₩334.9M+47.6%4+33.3%₩83.7M+10.7%000%Sales↑ · Stores↑ · Per store↑
2022Q2₩180.4M4+100.0%₩45.1M100%
2022Q1₩213.1M3+50.0%₩71M000%
2021Q4₩213.1M3₩71M000%
2021Q3₩226.9M3₩75.6M100%
2021Q22000%
2021Q12000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.