SEOUL COMMERCIAL AREA

수서역 발달상권

강남구수서동· Area 60,183 m² · Area code 3120224 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩865M▲ +1.5% YoY
Stores5▼ -16.7% YoY
Sales per store₩173M▲ +21.8% YoY

Reading this area Stores fell 16.7% from a year earlier while estimated sales held at +1.5%, so sales per store rose 21.8%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +80.0%
Stores▼ -44.4%
Sales per store▲ +223.9%
Market size
Estimated sales (quarter)
₩865M
vs 2024Q4
+1.5%
Estimated transactions
16,209
Per-store economics
Estimated sales per store
₩173M
vs a year ago
+21.8%
Per transaction
₩53K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩385.8M – ₩917.8M
20212022202320242025
₩480.6M₩865M
Stores5 – 9
20212022202320242025
95
Sales per store₩42.9M – ₩173M
20212022202320242025
₩53.4M₩173M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share33% – 83%
20212022202320242025
33%80%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.5%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
80% (4/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩827.7M₩865M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩165.5M₩173M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–111%
  • 11–146%
  • 14–171%
  • 17–2127%
  • 21–2455%
Age
  • 10s0%
  • 20s9%
  • 30s31%
  • 40s28%
  • 50s21%
  • 60+11%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon14%
  • Tue15%
  • Wed14%
  • Thu17%
  • Fri20%
  • Sat15%
  • Sun5%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩865M+1.5%5-16.7%₩173M+21.8%0080%Possible recovery
2025Q3₩826.4M+4.7%50.0%₩165.3M+4.7%0180%Growing
2025Q2₩795.4M-7.6%6+20.0%₩132.6M-23.0%0067%Possible crowding
2025Q1₩780.4M-5.7%6+20.0%₩130.1M-21.4%0167%Possible crowding
2024Q4₩852M-0.2%6+20.0%₩142M-16.8%2083%Possible crowding
2024Q3₩789.1M-7.5%50.0%₩157.8M-7.5%0080%Mixed
2024Q2₩860.6M+2.6%50.0%₩172.1M+2.6%0080%Mixed
2024Q1₩827.7M-0.4%50.0%₩165.5M-0.4%0080%Mixed
2023Q4₩853.8M-6.4%5-16.7%₩170.8M+12.3%1180%Shrinking
2023Q3₩853.3M-2.1%5-16.7%₩170.7M+17.4%0080%Possible recovery
2023Q2₩838.9M-8.6%5-16.7%₩167.8M+9.7%0080%Shrinking
2023Q1₩831.4M+81.2%5-44.4%₩166.3M+226.2%1180%Mixed
2022Q4₩912.2M+38.5%6-33.3%₩152M+107.8%0050%Mixed
2022Q3₩871.9M+126.0%6-33.3%₩145.3M+239.0%0050%Mixed
2022Q2₩917.8M+50.2%6-33.3%₩153M+125.3%0350%Mixed
2022Q1₩458.8M-4.5%90.0%₩51M-4.5%0033%Mixed
2021Q4₩658.6M9₩73.2M0033%
2021Q3₩385.8M9₩42.9M0033%
2021Q2₩611.2M9₩67.9M0033%
2021Q1₩480.6M9₩53.4M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.