SEOUL COMMERCIAL AREA

수서역 발달상권

강남구수서동· Area 60,183 m² · Area code 3120224 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,151.8M▼ -1.5% YoY
Stores4±0.0% YoY
Sales per store₩288M▼ -1.5% YoY

Reading this area Against a year earlier, estimated sales -1.5%, stores 0.0% and sales per store -1.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1.6%
Stores▲ +33.3%
Sales per store▼ -23.8%
Market size
Estimated sales (quarter)
₩1,151.8M
vs 2024Q4
-1.5%
Estimated transactions
112,221
Per-store economics
Estimated sales per store
₩288M
vs a year ago
-1.5%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩962.3M – ₩1,426.2M
20212022202320242025
₩1,133.4M₩1,151.8M
Stores3 – 5
20212022202320242025
34
Sales per store₩192.5M – ₩428.5M
20212022202320242025
₩377.8M₩288M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share100% – 200%
20212022202320242025
200%150%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
150% (6/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,262.6M₩1,151.8M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩315.6M₩288M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1437%
  • 14–1717%
  • 17–2133%
  • 21–245%
Age
  • 10s2%
  • 20s14%
  • 30s30%
  • 40s24%
  • 50s19%
  • 60+12%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon15%
  • Tue15%
  • Wed16%
  • Thu15%
  • Fri15%
  • Sat13%
  • Sun11%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,151.8M-1.5%40.0%₩288M-1.5%00150%Mixed
2025Q3₩1,229.9M-8.9%40.0%₩307.5M-8.9%00150%Mixed
2025Q2₩1,186.5M-7.4%40.0%₩296.6M-7.4%10150%Mixed
2025Q1₩1,131.2M-10.4%40.0%₩282.8M-10.4%00125%Mixed
2024Q4₩1,169.6M+21.5%4-20.0%₩292.4M+51.9%00125%Mixed
2024Q3₩1,349.8M-5.4%4-20.0%₩337.5M+18.3%00125%Shrinking
2024Q2₩1,280.8M-8.2%40.0%₩320.2M-8.2%00125%Mixed
2024Q1₩1,262.6M+4.2%4-20.0%₩315.6M+30.3%01125%Mixed
2023Q4₩962.3M-28.1%5+25.0%₩192.5M-42.5%01100%Possible crowding
2023Q3₩1,426.2M+2.6%5+25.0%₩285.2M-17.9%10120%Possible crowding
2023Q2₩1,395.3M+14.7%40.0%₩348.8M+14.7%01150%Growing
2023Q1₩1,211.3M+0.2%5+25.0%₩242.3M-19.8%10120%Possible crowding
2022Q4₩1,338.5M+12.1%4+33.3%₩334.6M-15.9%00150%Competition inflow
2022Q3₩1,390.5M+8.2%4+33.3%₩347.6M-18.9%00150%Competition inflow
2022Q2₩1,216.5M+1.5%4+33.3%₩304.1M-23.8%00150%Possible crowding
2022Q1₩1,208.6M+6.6%4+33.3%₩302.2M-20.0%10150%Competition inflow
2021Q4₩1,194.3M3₩398.1M00200%
2021Q3₩1,285.4M3₩428.5M00200%
2021Q2₩1,198.1M3₩399.4M00200%
2021Q1₩1,133.4M3₩377.8M01200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.