SEOUL COMMERCIAL AREA

수서역 발달상권

강남구수서동· Area 60,183 m² · Area code 3120224 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,486M▼ -14.9% YoY
Stores10▼ -9.1% YoY
Sales per store₩148.6M▼ -6.3% YoY

Reading this area Estimated sales fell 14.9% from a year earlier and stores fell 9.1%. Sales per store are down 6.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +29.7%
Stores▼ -9.1%
Sales per store▲ +42.6%
Market size
Estimated sales (quarter)
₩1,486M
vs 2024Q4
-14.9%
Estimated transactions
67,623
Per-store economics
Estimated sales per store
₩148.6M
vs a year ago
-6.3%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,086.4M – ₩1,961.9M
20212022202320242025
₩1,146M₩1,486M
Stores10 – 14
20212022202320242025
1110
Sales per store₩104.2M – ₩175.6M
20212022202320242025
₩104.2M₩148.6M
Openings0 – 3
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share9% – 20%
20212022202320242025
9%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -14.9%, stores YoY -9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-9.1%
Franchise share
20% (2/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,617.4M₩1,486M
Stores 2024 Q1 → 2025 Q4
1010
Sales per store 2024 Q1 → 2025 Q4
₩161.7M₩148.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1456%
  • 14–177%
  • 17–2133%
  • 21–243%
Age
  • 10s1%
  • 20s13%
  • 30s30%
  • 40s26%
  • 50s15%
  • 60+15%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon17%
  • Tue18%
  • Wed18%
  • Thu20%
  • Fri18%
  • Sat7%
  • Sun2%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,486M-14.9%10-9.1%₩148.6M-6.3%0020%Shrinking
2025Q3₩1,756.5M+1.7%100.0%₩175.6M+1.7%0020%Mixed
2025Q2₩1,661.3M-4.2%100.0%₩166.1M-4.2%0120%Mixed
2025Q1₩1,696.5M+4.9%11+10.0%₩154.2M-4.6%0018%Competition inflow
2024Q4₩1,745.3M-0.4%11+10.0%₩158.7M-9.5%1018%Possible crowding
2024Q3₩1,727.7M-11.9%10-16.7%₩172.8M+5.7%0020%Shrinking
2024Q2₩1,733.4M-2.6%10-9.1%₩173.3M+7.1%0020%Possible recovery
2024Q1₩1,617.4M-14.9%10-28.6%₩161.7M+19.2%0020%Shrinking
2023Q4₩1,752.5M-5.1%10-23.1%₩175.3M+23.4%0220%Shrinking
2023Q3₩1,961.9M+19.4%12+9.1%₩163.5M+9.5%1017%Growing
2023Q2₩1,779.6M+24.8%11+10.0%₩161.8M+13.5%0318%Growing
2023Q1₩1,900.1M+71.7%14+40.0%₩135.7M+22.7%1014%Growing
2022Q4₩1,845.9M+39.4%13+30.0%₩142M+7.2%3015%Growing
2022Q3₩1,643M+51.2%11+10.0%₩149.4M+37.5%109%Growing
2022Q2₩1,425.6M+13.2%100.0%₩142.6M+13.2%0010%Growing
2022Q1₩1,106.6M-3.4%10-9.1%₩110.7M+6.2%0010%Shrinking
2021Q4₩1,324.4M10₩132.4M0010%
2021Q3₩1,086.4M10₩108.6M0010%
2021Q2₩1,259.7M10₩126M0110%
2021Q1₩1,146M11₩104.2M009%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.