SEOUL COMMERCIAL AREA

동대문문구완구거리(동대문문구완구시장) Traditional market

Jongno-gu (종로구) 창신1동· Area 38,586 m² · Area code 3130018 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores1±0.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2023 Q2
Estimated sales▼ -6.4%
Stores±0.0%
Sales per store▼ -6.4%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩90.6M – ₩146.9M
20212022202320242025
₩115.5M
Stores1 – 3
20212022202320242025
31
Sales per store₩30.2M – ₩49M
20212022202320242025
₩38.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
0% (0/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
21
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1413%
  • 14–1717%
  • 17–2153%
  • 21–2418%
Age
  • 10s1%
  • 20s10%
  • 30s20%
  • 40s28%
  • 50s20%
  • 60+21%
Weekday / weekend
  • Weekday55%
  • Weekend45%
Day of week
  • Mon15%
  • Tue8%
  • Wed8%
  • Thu9%
  • Fri14%
  • Sat19%
  • Sun26%
Gender
  • Male73%
  • Female27%

Each split's share of estimated sales in 2023 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q410.0%000%
2025Q31-50.0%000%
2025Q21-50.0%000%
2025Q11-50.0%000%
2024Q41-50.0%010%
2024Q320.0%000%
2024Q22-33.3%000%
2024Q120.0%000%
2023Q42-33.3%000%
2023Q32-33.3%010%
2023Q2₩108.1M-25.3%30.0%₩36M-25.3%100%Mixed
2023Q12-33.3%010%
2022Q4₩108.7M-20.3%30.0%₩36.2M-20.3%000%Mixed
2022Q3₩129.7M+43.1%30.0%₩43.2M+43.1%000%Growing
2022Q2₩144.6M-1.5%30.0%₩48.2M-1.5%000%Mixed
2022Q1₩117M+1.3%30.0%₩39M+1.3%000%Mixed
2021Q4₩136.4M3₩45.5M000%
2021Q3₩90.6M3₩30.2M000%
2021Q2₩146.9M3₩49M000%
2021Q1₩115.5M3₩38.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2023-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.