SEOUL COMMERCIAL AREA

동대문문구완구거리(동대문문구완구시장) 전통시장

종로구창신1동· Area 38,586 m² · Area code 3130018 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

서적 2025 Q4 · Seoul data

Estimated sales (quarter)₩422KYoY
Stores3▲ +50.0% YoY
Sales per store₩141KYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -77.6%
Stores±0.0%
Sales per store▼ -77.6%
Market size
Estimated sales (quarter)
₩422K
vs 2024Q4
Estimated transactions
26
Per-store economics
Estimated sales per store
₩141K
vs a year ago
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩117K – ₩19.7M
20212022202320242025
₩1.9M₩422K
Stores2 – 3
20212022202320242025
33
Sales per store₩39K – ₩6.6M
20212022202320242025
₩628K₩141K
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +50.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
+50.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩986K₩422K
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩329K₩141K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1490%
  • 14–1710%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s70%
  • 60+30%
Weekday / weekend
  • Weekday30%
  • Weekend70%
Day of week
  • Mon10%
  • Tue0%
  • Wed0%
  • Thu20%
  • Fri0%
  • Sat70%
  • Sun0%
Gender
  • Male80%
  • Female20%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩422K3+50.0%₩141K000%
2025Q3₩620K3+50.0%₩207K000%
2025Q2₩472K+8.8%30.0%₩157K+8.8%100%Growing
2025Q12-33.3%000%
2024Q42-33.3%000%
2024Q32-33.3%010%
2024Q2₩433K-55.0%30.0%₩144K-55.0%000%Mixed
2024Q1₩986K+247.6%30.0%₩329K+247.6%000%Growing
2023Q4₩137K-40.2%30.0%₩46K-40.2%000%Mixed
2023Q3₩117K-71.3%30.0%₩39K-71.3%000%Mixed
2023Q2₩964K-92.6%30.0%₩321K-92.6%000%Mixed
2023Q1₩284K-87.0%30.0%₩95K-87.0%000%Mixed
2022Q4₩228K-96.7%30.0%₩76K-96.7%000%Mixed
2022Q3₩407K-97.9%30.0%₩136K-97.9%000%Mixed
2022Q2₩13M+558.9%30.0%₩4.3M+558.9%000%Growing
2022Q1₩2.2M+16.2%30.0%₩730K+16.2%000%Growing
2021Q4₩7M3₩2.3M000%
2021Q3₩19.7M3₩6.6M000%
2021Q2₩2M3₩659K000%
2021Q1₩1.9M3₩628K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.