SEOUL COMMERCIAL AREA

동대문문구완구거리(동대문문구완구시장) 전통시장

종로구창신1동· Area 38,586 m² · Area code 3130018 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가방 2025 Q4 · Seoul data

Estimated sales (quarter)₩8.8M▲ +122.5% YoY
Stores6▲ +20.0% YoY
Sales per store₩1.5M▲ +85.4% YoY

Reading this area Estimated sales rose 122.5% from a year earlier while stores were up 20.0%, so sales per store also rose 85.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +23.8%
Stores▲ +20.0%
Sales per store▲ +3.2%
Market size
Estimated sales (quarter)
₩8.8M
vs 2024Q4
+122.5%
Estimated transactions
278
Per-store economics
Estimated sales per store
₩1.5M
vs a year ago
+85.4%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.3M – ₩25.8M
20212022202320242025
₩7.1M₩8.8M
Stores5 – 6
20212022202320242025
56
Sales per store₩266K – ₩5.2M
20212022202320242025
₩1.4M₩1.5M
Openings0 – 1
20212022202320242025
01
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +122.5%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
1 (17%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩23.6M₩8.8M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩4.7M₩1.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1486%
  • 14–1713%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s1%
  • 30s1%
  • 40s8%
  • 50s4%
  • 60+86%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon64%
  • Tue1%
  • Wed6%
  • Thu3%
  • Fri4%
  • Sat4%
  • Sun19%
Gender
  • Male74%
  • Female26%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩8.8M+122.5%6+20.0%₩1.5M+85.4%100%Growing
2025Q3₩8.4M+532.8%50.0%₩1.7M+532.8%000%Growing
2025Q2₩2.5M-90.4%50.0%₩495K-90.4%000%Mixed
2025Q1₩2.5M-89.6%50.0%₩493K-89.6%000%Mixed
2024Q4₩3.9M-84.1%50.0%₩789K-84.1%000%Mixed
2024Q3₩1.3M-94.1%50.0%₩266K-94.1%000%Mixed
2024Q2₩25.8M+257.0%50.0%₩5.2M+257.0%000%Growing
2024Q1₩23.6M+587.0%50.0%₩4.7M+587.0%000%Growing
2023Q4₩24.8M+82.8%50.0%₩5M+82.8%000%Growing
2023Q3₩22.6M+384.8%50.0%₩4.5M+384.8%000%Growing
2023Q2₩7.2M-44.1%50.0%₩1.4M-44.1%000%Mixed
2023Q1₩3.4M+27.5%50.0%₩687K+27.5%000%Growing
2022Q4₩13.6M+330.5%50.0%₩2.7M+330.5%000%Growing
2022Q3₩4.7M+93.9%50.0%₩930K+93.9%000%Growing
2022Q2₩12.9M+34.7%50.0%₩2.6M+34.7%000%Growing
2022Q1₩2.7M-62.0%50.0%₩539K-62.0%000%Mixed
2021Q4₩3.1M5₩630K000%
2021Q3₩2.4M5₩480K000%
2021Q2₩9.6M5₩1.9M000%
2021Q1₩7.1M5₩1.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.