SEOUL COMMERCIAL AREA

동대문문구완구거리(동대문문구완구시장) Traditional market

Jongno-gu (종로구) 창신1동· Area 38,586 m² · Area code 3130018 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

애완동물 2025 Q4 · Seoul data

Estimated sales (quarter)₩237M▲ +11.1% YoY
Stores6±0.0% YoY
Sales per store₩39.5M▲ +11.1% YoY

Reading this area Estimated sales rose 11.1% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 11.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -12.4%
Stores▼ -25.0%
Sales per store▲ +16.8%
Market size
Estimated sales (quarter)
₩237M
vs 2024Q4
+11.1%
Estimated transactions
3,216
Per-store economics
Estimated sales per store
₩39.5M
vs a year ago
+11.1%
Per transaction
₩74K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩213.4M – ₩1,107M
20212022202320242025
₩270.4M₩237M
Stores6 – 8
20212022202320242025
86
Sales per store₩26.8M – ₩138.4M
20212022202320242025
₩33.8M₩39.5M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +11.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩385.7M₩237M
Stores 2024 Q1 → 2025 Q4
76
Sales per store 2024 Q1 → 2025 Q4
₩55.1M₩39.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1127%
  • 11–1417%
  • 14–1756%
  • 17–211%
  • 21–240%
Age
  • 10s1%
  • 20s9%
  • 30s7%
  • 40s43%
  • 50s5%
  • 60+34%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon19%
  • Tue14%
  • Wed14%
  • Thu6%
  • Fri26%
  • Sat13%
  • Sun9%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩237M+11.1%60.0%₩39.5M+11.1%000%Growing
2025Q3₩318.9M+39.4%6-14.3%₩53.1M+62.7%000%Mixed
2025Q2₩413M-3.1%6-14.3%₩68.8M+13.1%000%Shrinking
2025Q1₩342.1M-11.3%6-14.3%₩57M+3.5%000%Shrinking
2024Q4₩213.4M-44.6%6-25.0%₩35.6M-26.2%010%Shrinking
2024Q3₩228.7M-71.2%7-12.5%₩32.7M-67.1%000%Shrinking
2024Q2₩426M-61.5%7-12.5%₩60.9M-56.0%000%Shrinking
2024Q1₩385.7M-20.1%7-12.5%₩55.1M-8.7%010%Shrinking
2023Q4₩385.3M+80.0%80.0%₩48.2M+80.0%000%Growing
2023Q3₩794.9M+115.5%80.0%₩99.4M+115.5%000%Growing
2023Q2₩1,107M+89.0%80.0%₩138.4M+89.0%000%Growing
2023Q1₩482.9M+97.4%80.0%₩60.4M+97.4%000%Growing
2022Q4₩214M-55.0%80.0%₩26.8M-55.0%000%Mixed
2022Q3₩368.9M+38.5%80.0%₩46.1M+38.5%000%Growing
2022Q2₩585.8M+144.2%80.0%₩73.2M+144.2%000%Growing
2022Q1₩244.6M-9.5%80.0%₩30.6M-9.5%000%Mixed
2021Q4₩476M8₩59.5M110%
2021Q3₩266.3M8₩33.3M000%
2021Q2₩239.9M8₩30M000%
2021Q1₩270.4M8₩33.8M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.