SEOUL COMMERCIAL AREA

동대문문구완구거리(동대문문구완구시장) 전통시장

종로구창신1동· Area 38,586 m² · Area code 3130018 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩2.5M▼ -21.4% YoY
Stores4▼ -33.3% YoY
Sales per store₩623K▲ +17.9% YoY

Reading this area Estimated sales fell 21.4% from a year earlier and stores fell 33.3%. Sales per store are up 17.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -92.2%
Stores▲ +33.3%
Sales per store▼ -94.2%
Market size
Estimated sales (quarter)
₩2.5M
vs 2024Q4
-21.4%
Estimated transactions
201
Per-store economics
Estimated sales per store
₩623K
vs a year ago
+17.9%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.5M – ₩69.3M
20212022202320242025
₩32M₩2.5M
Stores3 – 6
20212022202320242025
34
Sales per store₩247K – ₩23.1M
20212022202320242025
₩10.7M₩623K
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 33%
20212022202320242025
33%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -21.4%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (25%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩7.8M₩2.5M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩1.6M₩623K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1122%
  • 11–1467%
  • 14–1711%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s4%
  • 30s7%
  • 40s15%
  • 50s48%
  • 60+25%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon3%
  • Tue35%
  • Wed16%
  • Thu15%
  • Fri31%
  • Sat0%
  • Sun0%
Gender
  • Male77%
  • Female23%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2.5M-21.4%4-33.3%₩623K+17.9%010%Shrinking
2025Q3₩6.3M+114.1%5-16.7%₩1.3M+156.9%010%Mixed
2025Q2₩3.5M-54.7%6+20.0%₩586K-62.3%000%Possible crowding
2025Q1₩1.5M-81.1%6+20.0%₩247K-84.2%000%Possible crowding
2024Q4₩3.2M-62.0%6+20.0%₩528K-68.3%000%Possible crowding
2024Q3₩3M-28.8%6+50.0%₩493K-52.5%100%Possible crowding
2024Q2₩7.8M+77.9%5+66.7%₩1.6M+6.7%000%Growing
2024Q1₩7.8M+329.3%5+66.7%₩1.6M+157.6%000%Growing
2023Q4₩8.3M+135.4%5+66.7%₩1.7M+41.3%100%Growing
2023Q3₩4.2M+58.1%4+33.3%₩1M+18.6%100%Growing
2023Q2₩4.4M-93.7%30.0%₩1.5M-93.7%000%Mixed
2023Q1₩1.8M-96.0%30.0%₩608K-96.0%000%Mixed
2022Q4₩3.5M-93.5%30.0%₩1.2M-93.5%010%Mixed
2022Q3₩2.6M-96.0%30.0%₩876K-96.0%0033%Mixed
2022Q2₩69.3M+17.1%30.0%₩23.1M+17.1%0033%Growing
2022Q1₩46.1M+43.7%30.0%₩15.4M+43.7%0033%Growing
2021Q4₩54.5M3₩18.2M0033%
2021Q3₩65.3M3₩21.8M0033%
2021Q2₩59.2M3₩19.7M0033%
2021Q1₩32M3₩10.7M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.