SEOUL COMMERCIAL AREA

동대문문구완구거리(동대문문구완구시장) Traditional market

Jongno-gu (종로구) 창신1동· Area 38,586 m² · Area code 3130018 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores3±0.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q3
Estimated sales▼ -98.4%
Stores±0.0%
Sales per store▼ -98.4%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩234K – ₩35.7M
20212022202320242025
₩14.5M
Stores3 – 5
20212022202320242025
33
Sales per store₩78K – ₩11.9M
20212022202320242025
₩4.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–14100%
  • 14–170%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s100%
  • 40s0%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue0%
  • Wed100%
  • Thu0%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2024 Q3.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q430.0%000%
2025Q330.0%000%
2025Q23-40.0%000%
2025Q13-25.0%000%
2024Q43-25.0%000%
2024Q3₩234K3-25.0%₩78K020%
2024Q25+25.0%100%
2024Q140.0%000%
2023Q44+33.3%000%
2023Q34+33.3%000%
2023Q24+33.3%110%
2023Q14+33.3%100%
2022Q4₩25.2M-29.3%30.0%₩8.4M-29.3%000%Sales↓ · Stores→ · Per store↓
2022Q3₩18.9M-20.3%30.0%₩6.3M-20.3%000%Sales↓ · Stores→ · Per store↓
2022Q2₩23.6M+95.7%3-25.0%₩7.9M+160.9%000%Sales↑ · Stores↓ · Per store↑
2022Q1₩26.3M+81.0%30.0%₩8.8M+81.0%000%Sales↑ · Stores→ · Per store↑
2021Q4₩35.7M3₩11.9M000%
2021Q3₩23.7M3₩7.9M010%
2021Q2₩12M4₩3M100%
2021Q1₩14.5M3₩4.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.