SEOUL COMMERCIAL AREA

동대문문구완구거리(동대문문구완구시장) 전통시장

종로구창신1동· Area 38,586 m² · Area code 3130018 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩155.9M▼ -42.2% YoY
Stores5▲ +25.0% YoY
Sales per store₩31.2M▼ -53.8% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-42.2%), so sales per store fell 53.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +40.5%
Stores▲ +25.0%
Sales per store▲ +12.4%
Market size
Estimated sales (quarter)
₩155.9M
vs 2024Q4
-42.2%
Estimated transactions
3,000
Per-store economics
Estimated sales per store
₩31.2M
vs a year ago
-53.8%
Per transaction
₩52K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩59.8M – ₩363.5M
20212022202320242025
₩111M₩155.9M
Stores4 – 5
20212022202320242025
45
Sales per store₩12M – ₩76.5M
20212022202320242025
₩27.7M₩31.2M
Openings0 – 1
20212022202320242025
01
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -42.2%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
1 (20%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩246.6M₩155.9M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩61.7M₩31.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–149%
  • 14–1714%
  • 17–2136%
  • 21–2438%
Age
  • 10s6%
  • 20s44%
  • 30s18%
  • 40s9%
  • 50s13%
  • 60+9%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon16%
  • Tue11%
  • Wed12%
  • Thu9%
  • Fri19%
  • Sat18%
  • Sun15%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩155.9M-42.2%5+25.0%₩31.2M-53.8%100%Possible crowding
2025Q3₩128.4M-38.4%40.0%₩32.1M-38.4%000%Mixed
2025Q2₩166.7M-28.1%40.0%₩41.7M-28.1%000%Mixed
2025Q1₩165.1M-33.0%40.0%₩41.3M-33.0%110%Mixed
2024Q4₩269.8M+11.7%40.0%₩67.5M+11.7%000%Growing
2024Q3₩208.4M-31.9%40.0%₩52.1M-31.9%000%Mixed
2024Q2₩231.9M-9.2%40.0%₩58M-9.2%000%Mixed
2024Q1₩246.6M-13.7%40.0%₩61.7M-13.7%000%Mixed
2023Q4₩241.5M-33.6%4-20.0%₩60.4M-17.0%000%Shrinking
2023Q3₩305.9M-0.1%4-20.0%₩76.5M+24.8%000%Possible recovery
2023Q2₩255.4M-5.2%4-20.0%₩63.8M+18.5%000%Shrinking
2023Q1₩285.9M+79.6%4-20.0%₩71.5M+124.5%120%Mixed
2022Q4₩363.5M+131.7%50.0%₩72.7M+131.7%000%Growing
2022Q3₩306.3M+211.5%50.0%₩61.3M+211.5%000%Growing
2022Q2₩269.3M+350.3%50.0%₩53.9M+350.3%000%Growing
2022Q1₩159.2M+43.4%5+25.0%₩31.8M+14.8%000%Growing
2021Q4₩156.9M5₩31.4M000%
2021Q3₩98.3M5₩19.7M110%
2021Q2₩59.8M5₩12M100%
2021Q1₩111M4₩27.7M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.