SEOUL COMMERCIAL AREA

연서시장 전통시장

은평구불광2동· Area 21,658 m² · Area code 3130168 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,931.7M▲ +15.5% YoY
Stores49▲ +2.1% YoY
Sales per store₩59.8M▲ +13.1% YoY

Reading this area Estimated sales rose 15.5% from a year earlier while stores were about the same at +2.1%, so sales per store also rose 13.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +114.3%
Stores▲ +4.3%
Sales per store▲ +105.6%
Market size
Estimated sales (quarter)
₩2,931.7M
vs 2024Q4
+15.5%
Estimated transactions
153,709
Per-store economics
Estimated sales per store
₩59.8M
vs a year ago
+13.1%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,368M – ₩2,931.7M
20212022202320242025
₩1,368M₩2,931.7M
Stores44 – 49
20212022202320242025
4749
Sales per store₩29.1M – ₩59.8M
20212022202320242025
₩29.1M₩59.8M
Openings0 – 3
20212022202320242025
20
Closings0 – 2
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +15.5%, stores YoY +2.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
49
vs a year ago
+2.1%
Franchise share
0% (0/49)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,461.5M₩2,931.7M
Stores 2024 Q1 → 2025 Q4
4749
Sales per store 2024 Q1 → 2025 Q4
₩52.4M₩59.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1431%
  • 14–1724%
  • 17–2135%
  • 21–244%
Age
  • 10s0%
  • 20s4%
  • 30s11%
  • 40s14%
  • 50s25%
  • 60+46%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon13%
  • Tue12%
  • Wed15%
  • Thu13%
  • Fri14%
  • Sat18%
  • Sun14%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,931.7M+15.5%49+2.1%₩59.8M+13.1%000%Growing
2025Q3₩2,610.9M+11.9%49+4.3%₩53.3M+7.3%000%Growing
2025Q2₩2,669.3M+7.8%49+4.3%₩54.5M+3.4%000%Growing
2025Q1₩2,575.7M+4.6%49+4.3%₩52.6M+0.4%100%Mixed
2024Q4₩2,538.2M+7.6%48+2.1%₩52.9M+5.4%320%Growing
2024Q3₩2,334M-4.8%470.0%₩49.7M-4.8%110%Mixed
2024Q2₩2,477.2M+4.1%47+2.2%₩52.7M+1.9%000%Mixed
2024Q1₩2,461.5M+15.7%47+4.4%₩52.4M+10.8%110%Growing
2023Q4₩2,357.9M+17.7%47+4.4%₩50.2M+12.7%000%Growing
2023Q3₩2,452.5M+30.8%47+4.4%₩52.2M+25.3%100%Growing
2023Q2₩2,379.1M+12.4%46+4.5%₩51.7M+7.5%100%Growing
2023Q1₩2,127.3M+28.4%45+2.3%₩47.3M+25.6%110%Growing
2022Q4₩2,003.7M+18.6%45+2.3%₩44.5M+15.9%000%Growing
2022Q3₩1,874.3M+17.7%450.0%₩41.7M+17.7%100%Growing
2022Q2₩2,116M+24.7%44-6.4%₩48.1M+33.2%000%Mixed
2022Q1₩1,656.6M+21.1%44-6.4%₩37.6M+29.4%000%Mixed
2021Q4₩1,689.9M44₩38.4M010%
2021Q3₩1,592.3M45₩35.4M020%
2021Q2₩1,697.4M47₩36.1M220%
2021Q1₩1,368M47₩29.1M220%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.