SEOUL COMMERCIAL AREA

연서시장 Traditional market

Eunpyeong-gu (은평구) 불광2동· Area 21,658 m² · Area code 3130168 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

청과상 2025 Q4 · Seoul data

Estimated sales (quarter)₩656.1M▼ -5.9% YoY
Stores6±0.0% YoY
Sales per store₩109.3M▼ -5.9% YoY

Reading this area Against a year earlier, estimated sales -5.9%, stores 0.0% and sales per store -5.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +193.5%
Stores▲ +100.0%
Sales per store▲ +46.8%
Market size
Estimated sales (quarter)
₩656.1M
vs 2024Q4
-5.9%
Estimated transactions
34,284
Per-store economics
Estimated sales per store
₩109.3M
vs a year ago
-5.9%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩171.5M – ₩697.5M
20212022202320242025
₩223.5M₩656.1M
Stores3 – 6
20212022202320242025
36
Sales per store₩44M – ₩116.3M
20212022202320242025
₩74.5M₩109.3M
Openings0 – 2
20212022202320242025
10
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩270.2M₩656.1M
Stores 2024 Q1 → 2025 Q4
36
Sales per store 2024 Q1 → 2025 Q4
₩90.1M₩109.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1114%
  • 11–1427%
  • 14–1732%
  • 17–2125%
  • 21–242%
Age
  • 10s0%
  • 20s3%
  • 30s9%
  • 40s11%
  • 50s23%
  • 60+55%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon13%
  • Tue13%
  • Wed15%
  • Thu13%
  • Fri17%
  • Sat17%
  • Sun12%
Gender
  • Male32%
  • Female68%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩656.1M-5.9%60.0%₩109.3M-5.9%000%Mixed
2025Q3₩450.6M+66.9%6+20.0%₩75.1M+39.1%000%Growing
2025Q2₩461.1M+129.8%6+100.0%₩76.8M+14.9%000%Growing
2025Q1₩665.6M+146.4%6+100.0%₩110.9M+23.2%000%Growing
2024Q4₩697.5M+306.8%6+100.0%₩116.3M+103.4%100%Growing
2024Q3₩269.9M+1.9%5+66.7%₩54M-38.8%200%Possible crowding
2024Q2₩200.6M+9.9%30.0%₩66.9M+9.9%000%Growing
2024Q1₩270.2M+18.6%30.0%₩90.1M+18.6%000%Growing
2023Q4₩171.5M-2.5%3-25.0%₩57.2M+29.9%000%Possible recovery
2023Q3₩264.8M+5.1%3-25.0%₩88.3M+40.2%000%Mixed
2023Q2₩182.6M-33.4%3-25.0%₩60.9M-11.2%000%Shrinking
2023Q1₩227.8M-19.0%3-25.0%₩75.9M+8.1%010%Shrinking
2022Q4₩175.9M-22.4%40.0%₩44M-22.4%000%Mixed
2022Q3₩251.9M-6.0%4+33.3%₩63M-29.5%000%Possible crowding
2022Q2₩274M+26.2%4+33.3%₩68.5M-5.3%000%Competition inflow
2022Q1₩281.2M+25.8%4+33.3%₩70.3M-5.7%000%Competition inflow
2021Q4₩226.7M4₩56.7M100%
2021Q3₩268M3₩89.3M000%
2021Q2₩217.1M3₩72.4M000%
2021Q1₩223.5M3₩74.5M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.