SEOUL COMMERCIAL AREA

연서시장 Traditional market

Eunpyeong-gu (은평구) 불광2동· Area 21,658 m² · Area code 3130168 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩178.2M▲ +17.2% YoY
Stores9▲ +12.5% YoY
Sales per store₩19.8M▲ +4.2% YoY

Reading this area Estimated sales rose 17.2% from a year earlier while stores were up 12.5%, so sales per store also rose 4.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +48.3%
Stores▲ +28.6%
Sales per store▲ +15.4%
Market size
Estimated sales (quarter)
₩178.2M
vs 2024Q4
+17.2%
Estimated transactions
10,486
Per-store economics
Estimated sales per store
₩19.8M
vs a year ago
+4.2%
Per transaction
₩17K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩110.1M – ₩384.5M
20212022202320242025
₩120.2M₩178.2M
Stores7 – 9
20212022202320242025
79
Sales per store₩12.2M – ₩42.7M
20212022202320242025
₩17.2M₩19.8M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +17.2%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+12.5%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩148.3M₩178.2M
Stores 2024 Q1 → 2025 Q4
89
Sales per store 2024 Q1 → 2025 Q4
₩18.5M₩19.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1139%
  • 11–1437%
  • 14–1721%
  • 17–212%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s4%
  • 40s11%
  • 50s32%
  • 60+50%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon26%
  • Tue13%
  • Wed9%
  • Thu13%
  • Fri19%
  • Sat19%
  • Sun0%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩178.2M+17.2%9+12.5%₩19.8M+4.2%000%Growing
2025Q3₩149.1M+21.6%9+12.5%₩16.6M+8.1%000%Growing
2025Q2₩122.5M-13.4%9+12.5%₩13.6M-23.0%000%Possible crowding
2025Q1₩133.9M-9.7%9+12.5%₩14.9M-19.7%100%Possible crowding
2024Q4₩152.1M-3.6%80.0%₩19M-3.6%000%Mixed
2024Q3₩122.7M-19.4%80.0%₩15.3M-19.4%000%Mixed
2024Q2₩141.5M-4.3%8-11.1%₩17.7M+7.7%000%Shrinking
2024Q1₩148.3M+34.6%8-11.1%₩18.5M+51.5%000%Mixed
2023Q4₩157.7M+3.1%8-11.1%₩19.7M+16.0%000%Mixed
2023Q3₩152.2M+24.5%8-11.1%₩19M+40.0%010%Mixed
2023Q2₩147.8M-61.6%90.0%₩16.4M-61.6%000%Mixed
2023Q1₩110.1M-63.1%90.0%₩12.2M-63.1%000%Mixed
2022Q4₩152.9M+12.0%9+12.5%₩17M-0.5%000%Mixed
2022Q3₩122.3M-13.5%9+28.6%₩13.6M-32.7%000%Possible crowding
2022Q2₩384.5M+203.2%9+28.6%₩42.7M+135.9%000%Growing
2022Q1₩298.3M+148.2%9+28.6%₩33.1M+93.1%100%Growing
2021Q4₩136.6M8₩17.1M100%
2021Q3₩141.4M7₩20.2M000%
2021Q2₩126.8M7₩18.1M000%
2021Q1₩120.2M7₩17.2M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.