SEOUL COMMERCIAL AREA

연서시장 전통시장

은평구불광2동· Area 21,658 m² · Area code 3130168 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

수산물판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,676.6M▲ +7.2% YoY
Stores12±0.0% YoY
Sales per store₩139.7M▲ +7.2% YoY

Reading this area Estimated sales rose 7.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 7.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +6.8%
Stores±0.0%
Sales per store▲ +6.8%
Market size
Estimated sales (quarter)
₩1,676.6M
vs 2024Q4
+7.2%
Estimated transactions
76,465
Per-store economics
Estimated sales per store
₩139.7M
vs a year ago
+7.2%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,310.9M – ₩2,274.9M
20212022202320242025
₩1,569.8M₩1,676.6M
Stores12 – 14
20212022202320242025
1212
Sales per store₩109.2M – ₩162.5M
20212022202320242025
₩130.8M₩139.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 8%
20212022202320242025
8%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +7.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
0.0%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,132.1M₩1,676.6M
Stores 2024 Q1 → 2025 Q4
1412
Sales per store 2024 Q1 → 2025 Q4
₩152.3M₩139.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1430%
  • 14–1736%
  • 17–2124%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s5%
  • 40s11%
  • 50s23%
  • 60+60%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon13%
  • Tue13%
  • Wed16%
  • Thu14%
  • Fri17%
  • Sat18%
  • Sun10%
Gender
  • Male32%
  • Female68%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,676.6M+7.2%120.0%₩139.7M+7.2%000%Growing
2025Q3₩1,310.9M-29.9%12-7.7%₩109.2M-24.0%000%Shrinking
2025Q2₩1,317.5M-29.6%12-14.3%₩109.8M-17.9%000%Shrinking
2025Q1₩1,438.3M-32.5%12-14.3%₩119.9M-21.3%000%Shrinking
2024Q4₩1,564.1M-31.2%12-14.3%₩130.3M-19.8%010%Shrinking
2024Q3₩1,869.6M-16.2%13-7.1%₩143.8M-9.7%010%Shrinking
2024Q2₩1,871.6M+2.4%140.0%₩133.7M+2.4%000%Mixed
2024Q1₩2,132.1M+1.6%140.0%₩152.3M+1.6%000%Mixed
2023Q4₩2,274.9M+6.7%140.0%₩162.5M+6.7%000%Growing
2023Q3₩2,230.6M+18.0%140.0%₩159.3M+18.0%000%Growing
2023Q2₩1,828.4M-4.2%140.0%₩130.6M-4.2%000%Mixed
2023Q1₩2,098.5M+3.2%140.0%₩149.9M+3.2%000%Growing
2022Q4₩2,131.2M+4.0%140.0%₩152.2M+4.0%000%Growing
2022Q3₩1,890.3M+6.9%14+16.7%₩135M-8.4%000%Competition inflow
2022Q2₩1,908M+22.0%14+16.7%₩136.3M+4.6%000%Growing
2022Q1₩2,033.8M+29.6%14+16.7%₩145.3M+11.0%010%Growing
2021Q4₩2,048.5M14₩146.3M207%
2021Q3₩1,768.9M12₩147.4M008%
2021Q2₩1,564.1M12₩130.3M008%
2021Q1₩1,569.8M12₩130.8M008%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.