SEOUL COMMERCIAL AREA

연서시장 전통시장

은평구불광2동· Area 21,658 m² · Area code 3130168 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩606.1M▲ +2.7% YoY
Stores9▼ -10.0% YoY
Sales per store₩67.3M▲ +14.1% YoY

Reading this area Stores fell 10.0% from a year earlier while estimated sales held at +2.7%, so sales per store rose 14.1%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +51.6%
Stores▲ +50.0%
Sales per store▲ +1.1%
Market size
Estimated sales (quarter)
₩606.1M
vs 2024Q4
+2.7%
Estimated transactions
53,849
Per-store economics
Estimated sales per store
₩67.3M
vs a year ago
+14.1%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩399.7M – ₩721.2M
20212022202320242025
₩399.7M₩606.1M
Stores6 – 10
20212022202320242025
69
Sales per store₩51.4M – ₩79.8M
20212022202320242025
₩66.6M₩67.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 11%
20212022202320242025
0%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.7%, stores YoY -10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-10.0%
Franchise share
11% (1/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩507.9M₩606.1M
Stores 2024 Q1 → 2025 Q4
99
Sales per store 2024 Q1 → 2025 Q4
₩56.4M₩67.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1111%
  • 11–1429%
  • 14–1723%
  • 17–2131%
  • 21–244%
Age
  • 10s1%
  • 20s9%
  • 30s20%
  • 40s21%
  • 50s27%
  • 60+22%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon9%
  • Tue10%
  • Wed17%
  • Thu17%
  • Fri16%
  • Sat18%
  • Sun14%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩606.1M+2.7%9-10.0%₩67.3M+14.1%0011%Possible recovery
2025Q3₩613.8M+23.3%90.0%₩68.2M+23.3%0011%Growing
2025Q2₩718.2M+37.4%90.0%₩79.8M+37.4%0111%Growing
2025Q1₩721.2M+42.0%10+11.1%₩72.1M+27.8%0010%Growing
2024Q4₩590M+27.6%10+11.1%₩59M+14.8%2010%Growing
2024Q3₩498M-4.0%90.0%₩55.3M-4.0%000%Mixed
2024Q2₩522.8M+12.9%90.0%₩58.1M+12.9%000%Growing
2024Q1₩507.9M+3.4%90.0%₩56.4M+3.4%000%Growing
2023Q4₩462.4M+6.9%9+28.6%₩51.4M-16.9%000%Competition inflow
2023Q3₩518.9M+14.2%9+28.6%₩57.7M-11.2%000%Competition inflow
2023Q2₩463.2M+2.2%9+12.5%₩51.5M-9.2%110%Possible crowding
2023Q1₩491.2M+10.5%9+28.6%₩54.6M-14.0%200%Competition inflow
2022Q4₩432.6M-4.3%70.0%₩61.8M-4.3%000%Mixed
2022Q3₩454.3M+4.8%70.0%₩64.9M+4.8%010%Growing
2022Q2₩453.2M+5.2%8+14.3%₩56.7M-8.0%100%Competition inflow
2022Q1₩444.4M+11.2%7+16.7%₩63.5M-4.7%000%Competition inflow
2021Q4₩452.2M7₩64.6M000%
2021Q3₩433.5M7₩61.9M000%
2021Q2₩430.9M7₩61.6M100%
2021Q1₩399.7M6₩66.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.