SEOUL COMMERCIAL AREA

연서시장 Traditional market

Eunpyeong-gu (은평구) 불광2동· Area 21,658 m² · Area code 3130168 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩728.2M▲ +2.5% YoY
Stores8±0.0% YoY
Sales per store₩91M▲ +2.5% YoY

Reading this area Against a year earlier, estimated sales +2.5%, stores 0.0% and sales per store +2.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +18.4%
Stores▼ -11.1%
Sales per store▲ +33.1%
Market size
Estimated sales (quarter)
₩728.2M
vs 2024Q4
+2.5%
Estimated transactions
55,604
Per-store economics
Estimated sales per store
₩91M
vs a year ago
+2.5%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩498.8M – ₩728.2M
20212022202320242025
₩615.3M₩728.2M
Stores7 – 9
20212022202320242025
98
Sales per store₩58.7M – ₩93.3M
20212022202320242025
₩68.4M₩91M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩639.6M₩728.2M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩79.9M₩91M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–1113%
  • 11–1416%
  • 14–1719%
  • 17–2136%
  • 21–2413%
Age
  • 10s0%
  • 20s7%
  • 30s19%
  • 40s18%
  • 50s22%
  • 60+34%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon13%
  • Tue12%
  • Wed19%
  • Thu13%
  • Fri15%
  • Sat16%
  • Sun12%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩728.2M+2.5%80.0%₩91M+2.5%000%Mixed
2025Q3₩599.3M-9.7%80.0%₩74.9M-9.7%110%Mixed
2025Q2₩644.3M-8.6%80.0%₩80.5M-8.6%000%Mixed
2025Q1₩692.7M+8.3%80.0%₩86.6M+8.3%000%Growing
2024Q4₩710.5M+8.8%8+14.3%₩88.8M-4.8%000%Competition inflow
2024Q3₩663.5M+29.6%8+14.3%₩82.9M+13.4%000%Growing
2024Q2₩705.3M+29.4%8+14.3%₩88.2M+13.2%000%Growing
2024Q1₩639.6M+4.0%8+14.3%₩79.9M-9.0%100%Competition inflow
2023Q4₩653.1M+18.6%70.0%₩93.3M+18.6%000%Growing
2023Q3₩512.1M+2.7%70.0%₩73.2M+2.7%000%Mixed
2023Q2₩544.9M-0.9%70.0%₩77.8M-0.9%000%Mixed
2023Q1₩614.9M+8.3%70.0%₩87.8M+8.3%000%Growing
2022Q4₩550.5M-7.7%70.0%₩78.6M-7.7%000%Mixed
2022Q3₩498.8M-2.4%70.0%₩71.3M-2.4%000%Mixed
2022Q2₩549.9M+4.1%7-22.2%₩78.6M+33.8%000%Mixed
2022Q1₩568M-7.7%7-22.2%₩81.1M+18.7%000%Shrinking
2021Q4₩596.6M7₩85.2M000%
2021Q3₩511.2M7₩73M020%
2021Q2₩528.3M9₩58.7M000%
2021Q1₩615.3M9₩68.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.