NumLM BizSeoul commercial-area market 경의선책거리 · 골목상권 · 마포구 서교동 · Area page →
커피-음료 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩1,835.5M
- vs 2024Q4
- -1.9%
- Estimated transactions
- 245,616
Competition
- Stores
- 76
- vs a year ago
- -5.0%
- Franchise share
- 11% (8/76)
Per-store economics
- Estimated sales per store
- ₩24.2M
- vs a year ago
- +3.2%
- Per transaction
- ₩7K
Movement
- Openings (rate)
- 4 (5%)
- Closings (rate)
- 2 (2%)
- Net store change
- +2
Pattern (descriptive, not a score): Possible recovery 점포↓ 매출 안정 점포당↑
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩1,835.5M | -1.9% | 76 | -5.0% | ₩24.2M | +3.2% | 4 | 2 | 11% | Possible recovery |
| 2025Q3 | ₩2,110.5M | +5.5% | 74 | -7.5% | ₩28.5M | +14.0% | 4 | 4 | 11% | Mixed |
| 2025Q2 | ₩1,953.6M | +2.6% | 75 | -3.8% | ₩26M | +6.7% | 5 | 8 | 9% | Possible recovery |
| 2025Q1 | ₩1,668.7M | -9.8% | 77 | -6.1% | ₩21.7M | -4.0% | 3 | 5 | 10% | Shrinking |
| 2024Q4 | ₩1,871.5M | +12.4% | 80 | -2.4% | ₩23.4M | +15.2% | 3 | 4 | 10% | Growing |
| 2024Q3 | ₩2,001M | +5.9% | 80 | 0.0% | ₩25M | +5.9% | 5 | 2 | 11% | Growing |
| 2024Q2 | ₩1,904M | -13.1% | 78 | -2.5% | ₩24.4M | -10.8% | 1 | 5 | 10% | Mixed |
| 2024Q1 | ₩1,850.3M | -17.1% | 82 | +7.9% | ₩22.6M | -23.2% | 4 | 4 | 10% | Possible crowding |
| 2023Q4 | ₩1,665.3M | -18.7% | 82 | +13.9% | ₩20.3M | -28.6% | 6 | 6 | 10% | Possible crowding |
| 2023Q3 | ₩1,888.9M | -11.7% | 80 | +6.7% | ₩23.6M | -17.2% | 2 | 3 | 13% | Possible crowding |
| 2023Q2 | ₩2,190.4M | +12.9% | 80 | +9.6% | ₩27.4M | +3.1% | 8 | 4 | 14% | Growing |
| 2023Q1 | ₩2,232.2M | +7.3% | 76 | +4.1% | ₩29.4M | +3.1% | 7 | 1 | 14% | Growing |
| 2022Q4 | ₩2,047.7M | -11.4% | 72 | 0.0% | ₩28.4M | -11.4% | 3 | 6 | 13% | Mixed |
| 2022Q3 | ₩2,139.7M | +11.5% | 75 | +7.1% | ₩28.5M | +4.0% | 5 | 5 | 12% | Growing |
| 2022Q2 | ₩1,939.5M | -1.7% | 73 | +7.4% | ₩26.6M | -8.4% | 3 | 3 | 15% | Possible crowding |
| 2022Q1 | ₩2,079.8M | +15.5% | 73 | +7.4% | ₩28.5M | +7.6% | 7 | 3 | 15% | Growing |
| 2021Q4 | ₩2,310.5M | — | 72 | — | ₩32.1M | — | 3 | 1 | 11% | — |
| 2021Q3 | ₩1,919.4M | — | 70 | — | ₩27.4M | — | 4 | 1 | 11% | — |
| 2021Q2 | ₩1,972.8M | — | 68 | — | ₩29M | — | 6 | 6 | 10% | — |
| 2021Q1 | ₩1,800M | — | 68 | — | ₩26.5M | — | 2 | 1 | 10% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.