SEOUL COMMERCIAL AREA

홍대땡땡거리 Neighbourhood area

Mapo-gu (마포구) 서강동· Area 84,934 m² · Area code 3110569 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩311.6M▲ +1.2% YoY
Stores18±0.0% YoY
Sales per store₩17.3M▲ +1.2% YoY

Reading this area Against a year earlier, estimated sales +1.2%, stores 0.0% and sales per store +1.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +31.1%
Stores▲ +28.6%
Sales per store▲ +2.0%
Market size
Estimated sales (quarter)
₩311.6M
vs 2024Q4
+1.2%
Estimated transactions
12,446
Per-store economics
Estimated sales per store
₩17.3M
vs a year ago
+1.2%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩237.6M – ₩355.7M
20212022202320242025
₩237.6M₩311.6M
Stores14 – 19
20212022202320242025
1418
Sales per store₩14.5M – ₩22.1M
20212022202320242025
₩17M₩17.3M
Openings0 – 4
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
0.0%
Franchise share
0% (0/18)
Movement
Openings (rate)
1 (6%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩300.8M₩311.6M
Stores 2024 Q1 → 2025 Q4
1718
Sales per store 2024 Q1 → 2025 Q4
₩17.7M₩17.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–110%
  • 11–1435%
  • 14–1713%
  • 17–2137%
  • 21–2410%
Age
  • 10s2%
  • 20s25%
  • 30s32%
  • 40s18%
  • 50s18%
  • 60+5%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon7%
  • Tue11%
  • Wed17%
  • Thu14%
  • Fri17%
  • Sat20%
  • Sun14%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩311.6M+1.2%180.0%₩17.3M+1.2%100%Mixed
2025Q3₩298.8M+14.8%17-5.6%₩17.6M+21.5%010%Mixed
2025Q2₩287.4M-1.0%180.0%₩16M-1.0%010%Mixed
2025Q1₩283.6M-5.7%19+11.8%₩14.9M-15.7%100%Possible crowding
2024Q4₩307.9M+4.6%180.0%₩17.1M+4.6%220%Growing
2024Q3₩260.3M-8.8%180.0%₩14.5M-8.8%000%Mixed
2024Q2₩290.4M+15.1%18+12.5%₩16.1M+2.3%100%Mixed
2024Q1₩300.8M+14.4%17+6.3%₩17.7M+7.7%120%Growing
2023Q4₩294.3M-1.1%18+5.9%₩16.3M-6.6%000%Possible crowding
2023Q3₩285.6M-19.1%18+12.5%₩15.9M-28.1%200%Possible crowding
2023Q2₩252.3M-29.1%16-11.1%₩15.8M-20.2%000%Shrinking
2023Q1₩262.9M-16.2%16-11.1%₩16.4M-5.7%120%Shrinking
2022Q4₩297.5M-7.7%17-5.6%₩17.5M-2.3%210%Shrinking
2022Q3₩353M+32.4%16+6.7%₩22.1M+24.2%020%Growing
2022Q2₩355.7M+33.7%18+28.6%₩19.8M+4.0%000%Growing
2022Q1₩313.8M+32.1%18+28.6%₩17.4M+2.7%000%Mixed
2021Q4₩322.4M18₩17.9M410%
2021Q3₩266.6M15₩17.8M100%
2021Q2₩266M14₩19M000%
2021Q1₩237.6M14₩17M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.