SEOUL COMMERCIAL AREA

홍대땡땡거리 골목상권

마포구서강동· Area 84,934 m² · Area code 3110569 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩103M▼ -6.3% YoY
Stores3▼ -40.0% YoY
Sales per store₩34.3M▲ +56.1% YoY

Reading this area Estimated sales fell 6.3% from a year earlier and stores fell 40.0%. Sales per store are up 56.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +28.1%
Stores▼ -40.0%
Sales per store▲ +113.4%
Market size
Estimated sales (quarter)
₩103M
vs 2024Q4
-6.3%
Estimated transactions
9,892
Per-store economics
Estimated sales per store
₩34.3M
vs a year ago
+56.1%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩22.4M – ₩123.8M
20212022202320242025
₩80.4M₩103M
Stores3 – 10
20212022202320242025
53
Sales per store₩3.2M – ₩34.3M
20212022202320242025
₩16.1M₩34.3M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share10% – 40%
20212022202320242025
40%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.3%, stores YoY -40.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-40.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩99.7M₩103M
Stores 2024 Q1 → 2025 Q4
63
Sales per store 2024 Q1 → 2025 Q4
₩16.6M₩34.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1445%
  • 14–1723%
  • 17–2128%
  • 21–240%
Age
  • 10s4%
  • 20s26%
  • 30s22%
  • 40s13%
  • 50s23%
  • 60+13%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon4%
  • Tue17%
  • Wed17%
  • Thu20%
  • Fri17%
  • Sat14%
  • Sun10%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩103M-6.3%3-40.0%₩34.3M+56.1%0033%Shrinking
2025Q3₩77.5M-14.0%3-50.0%₩25.8M+72.0%0033%Shrinking
2025Q2₩85.5M-7.7%3-50.0%₩28.5M+84.7%0133%Shrinking
2025Q1₩84M-15.7%4-33.3%₩21M+26.4%0125%Shrinking
2024Q4₩110M-11.1%5-16.7%₩22M+6.6%0120%Shrinking
2024Q3₩90.1M-5.8%60.0%₩15M-5.8%0017%Mixed
2024Q2₩92.6M-14.1%6-14.3%₩15.4M+0.2%1117%Shrinking
2024Q1₩99.7M+2.2%60.0%₩16.6M+2.2%0017%Mixed
2023Q4₩123.8M+451.4%6-14.3%₩20.6M+543.4%1117%Mixed
2023Q3₩95.6M-5.7%6-33.3%₩15.9M+41.4%0117%Shrinking
2023Q2₩107.8M+14.9%7-30.0%₩15.4M+64.1%1014%Mixed
2023Q1₩97.5M+14.2%6-33.3%₩16.3M+71.4%1217%Mixed
2022Q4₩22.4M-79.3%7-22.2%₩3.2M-73.4%0214%Shrinking
2022Q3₩101.4M-0.3%9+12.5%₩11.3M-11.4%0111%Possible crowding
2022Q2₩93.8M-5.3%10+100.0%₩9.4M-52.7%1010%Possible crowding
2022Q1₩85.4M+6.1%9+80.0%₩9.5M-41.0%0011%Competition inflow
2021Q4₩108.4M9₩12M1011%
2021Q3₩101.8M8₩12.7M3113%
2021Q2₩99.1M5₩19.8M0040%
2021Q1₩80.4M5₩16.1M0140%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.