SEOUL COMMERCIAL AREA

홍대땡땡거리 골목상권

마포구서강동· Area 84,934 m² · Area code 3110569 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

컴퓨터및주변장치판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩30.6M▼ -58.9% YoY
Stores5±0.0% YoY
Sales per store₩6.1M▼ -58.9% YoY

Reading this area Against a year earlier, estimated sales -58.9%, stores 0.0% and sales per store -58.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -54.4%
Stores▲ +25.0%
Sales per store▼ -63.5%
Market size
Estimated sales (quarter)
₩30.6M
vs 2024Q4
-58.9%
Estimated transactions
445
Per-store economics
Estimated sales per store
₩6.1M
vs a year ago
-58.9%
Per transaction
₩69K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩26.6M – ₩175.1M
20212022202320242025
₩67M₩30.6M
Stores4 – 5
20212022202320242025
45
Sales per store₩5.3M – ₩35M
20212022202320242025
₩16.8M₩6.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -58.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩34.4M₩30.6M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩6.9M₩6.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1420%
  • 14–1738%
  • 17–2137%
  • 21–240%
Age
  • 10s1%
  • 20s18%
  • 30s11%
  • 40s10%
  • 50s37%
  • 60+23%
Weekday / weekend
  • Weekday92%
  • Weekend8%
Day of week
  • Mon25%
  • Tue34%
  • Wed13%
  • Thu9%
  • Fri10%
  • Sat8%
  • Sun0%
Gender
  • Male80%
  • Female20%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩30.6M-58.9%50.0%₩6.1M-58.9%000%Mixed
2025Q3₩38.6M+45.4%50.0%₩7.7M+45.4%000%Growing
2025Q2₩59.5M+86.9%50.0%₩11.9M+86.9%000%Growing
2025Q1₩30.3M-12.1%50.0%₩6.1M-12.1%000%Mixed
2024Q4₩74.4M+81.0%50.0%₩14.9M+81.0%000%Growing
2024Q3₩26.6M-40.9%50.0%₩5.3M-40.9%000%Mixed
2024Q2₩31.9M-60.4%50.0%₩6.4M-60.4%000%Mixed
2024Q1₩34.4M-80.3%50.0%₩6.9M-80.3%000%Mixed
2023Q4₩41.1M-59.9%50.0%₩8.2M-59.9%000%Mixed
2023Q3₩44.9M-47.2%50.0%₩9M-47.2%000%Mixed
2023Q2₩80.5M+73.5%5+25.0%₩16.1M+38.8%000%Growing
2023Q1₩175.1M+379.7%5+25.0%₩35M+283.8%000%Growing
2022Q4₩102.5M+31.4%5+25.0%₩20.5M+5.1%000%Growing
2022Q3₩85M+32.5%5+25.0%₩17M+6.0%100%Growing
2022Q2₩46.4M-33.4%40.0%₩11.6M-33.4%000%Mixed
2022Q1₩36.5M-45.6%40.0%₩9.1M-45.6%000%Mixed
2021Q4₩78M4₩19.5M000%
2021Q3₩64.2M4₩16M000%
2021Q2₩69.7M4₩17.4M000%
2021Q1₩67M4₩16.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.