SEOUL COMMERCIAL AREA

홍대땡땡거리 골목상권

마포구서강동· Area 84,934 m² · Area code 3110569 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,115.8M▼ -3.2% YoY
Stores17±0.0% YoY
Sales per store₩124.5M▼ -3.2% YoY

Reading this area Against a year earlier, estimated sales -3.2%, stores 0.0% and sales per store -3.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +36.8%
Stores▼ -10.5%
Sales per store▲ +52.9%
Market size
Estimated sales (quarter)
₩2,115.8M
vs 2024Q4
-3.2%
Estimated transactions
29,917
Per-store economics
Estimated sales per store
₩124.5M
vs a year ago
-3.2%
Per transaction
₩71K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,279.7M – ₩2,830.6M
20212022202320242025
₩1,546.2M₩2,115.8M
Stores15 – 19
20212022202320242025
1917
Sales per store₩81.4M – ₩184.9M
20212022202320242025
₩81.4M₩124.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share11% – 18%
20212022202320242025
11%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
0.0%
Franchise share
12% (2/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,362.4M₩2,115.8M
Stores 2024 Q1 → 2025 Q4
1817
Sales per store 2024 Q1 → 2025 Q4
₩131.2M₩124.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0621%
  • 06–110%
  • 11–141%
  • 14–170%
  • 17–2132%
  • 21–2446%
Age
  • 10s1%
  • 20s23%
  • 30s34%
  • 40s20%
  • 50s14%
  • 60+8%
Weekday / weekend
  • Weekday70%
  • Weekend30%
Day of week
  • Mon8%
  • Tue17%
  • Wed13%
  • Thu13%
  • Fri19%
  • Sat19%
  • Sun11%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,115.8M-3.2%170.0%₩124.5M-3.2%0012%Mixed
2025Q3₩2,045.3M-1.1%170.0%₩120.3M-1.1%1212%Mixed
2025Q2₩2,187.3M-9.4%17-5.6%₩128.7M-4.1%1118%Shrinking
2025Q1₩2,221.5M-6.0%17-5.6%₩130.7M-0.4%1118%Shrinking
2024Q4₩2,185.5M-12.3%17-10.5%₩128.6M-2.0%0018%Shrinking
2024Q3₩2,067.8M-24.5%170.0%₩121.6M-24.5%0118%Mixed
2024Q2₩2,415.5M-4.6%18+5.9%₩134.2M-9.9%1117%Possible crowding
2024Q1₩2,362.4M-11.3%18+5.9%₩131.2M-16.2%0117%Possible crowding
2023Q4₩2,492M-12.0%19+11.8%₩131.2M-21.2%2016%Possible crowding
2023Q3₩2,738.3M-1.3%17+13.3%₩161.1M-12.9%2118%Possible crowding
2023Q2₩2,532.1M+8.3%17+6.3%₩148.9M+2.0%1112%Mixed
2023Q1₩2,662M+108.0%17+13.3%₩156.6M+83.6%1112%Growing
2022Q4₩2,830.6M+20.0%170.0%₩166.5M+20.0%2012%Growing
2022Q3₩2,773.1M+58.3%15-6.3%₩184.9M+68.9%0113%Mixed
2022Q2₩2,337.4M+14.2%16-5.9%₩146.1M+21.3%1013%Mixed
2022Q1₩1,279.7M-17.2%15-21.1%₩85.3M+4.8%0213%Shrinking
2021Q4₩2,359.1M17₩138.8M1012%
2021Q3₩1,751.3M16₩109.5M0113%
2021Q2₩2,046.8M17₩120.4M0212%
2021Q1₩1,546.2M19₩81.4M0011%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.