SEOUL COMMERCIAL AREA

홍대땡땡거리 Neighbourhood area

Mapo-gu (마포구) 서강동· Area 84,934 m² · Area code 3110569 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩745M▼ -6.5% YoY
Stores13±0.0% YoY
Sales per store₩57.3M▼ -6.5% YoY

Reading this area Against a year earlier, estimated sales -6.5%, stores 0.0% and sales per store -6.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +53.4%
Stores±0.0%
Sales per store▲ +53.4%
Market size
Estimated sales (quarter)
₩745M
vs 2024Q4
-6.5%
Estimated transactions
1,016
Per-store economics
Estimated sales per store
₩57.3M
vs a year ago
-6.5%
Per transaction
₩733K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩350.6M – ₩1,059.5M
20212022202320242025
₩485.8M₩745M
Stores12 – 14
20212022202320242025
1313
Sales per store₩25M – ₩81.5M
20212022202320242025
₩37.4M₩57.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share7% – 8%
20212022202320242025
8%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
0.0%
Franchise share
8% (1/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩728.3M₩745M
Stores 2024 Q1 → 2025 Q4
1313
Sales per store 2024 Q1 → 2025 Q4
₩56M₩57.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1417%
  • 14–1720%
  • 17–2147%
  • 21–2411%
Age
  • 10s0%
  • 20s10%
  • 30s3%
  • 40s23%
  • 50s61%
  • 60+3%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon19%
  • Tue5%
  • Wed15%
  • Thu12%
  • Fri24%
  • Sat18%
  • Sun7%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩745M-6.5%130.0%₩57.3M-6.5%008%Mixed
2025Q3₩1,035.4M-2.3%130.0%₩79.6M-2.3%008%Mixed
2025Q2₩578.2M-14.0%130.0%₩44.5M-14.0%008%Mixed
2025Q1₩386.4M-46.9%130.0%₩29.7M-46.9%008%Mixed
2024Q4₩796.7M-9.3%13+8.3%₩61.3M-16.3%008%Possible crowding
2024Q3₩1,059.5M+73.3%13+8.3%₩81.5M+60.0%008%Growing
2024Q2₩672.4M+63.7%130.0%₩51.7M+63.7%008%Growing
2024Q1₩728.3M+25.7%130.0%₩56M+25.7%108%Growing
2023Q4₩878.5M+27.1%12-14.3%₩73.2M+48.3%008%Mixed
2023Q3₩611.3M-11.2%12-14.3%₩50.9M+3.6%018%Shrinking
2023Q2₩410.9M+8.5%13-7.1%₩31.6M+16.8%008%Mixed
2023Q1₩579.5M+51.4%13-7.1%₩44.6M+63.0%018%Mixed
2022Q4₩691.3M+34.5%140.0%₩49.4M+34.5%117%Growing
2022Q3₩688.2M+14.8%140.0%₩49.2M+14.8%007%Growing
2022Q2₩378.7M+8.0%140.0%₩27.1M+8.0%007%Growing
2022Q1₩382.9M-21.2%14+7.7%₩27.3M-26.8%007%Possible crowding
2021Q4₩514M14₩36.7M007%
2021Q3₩599.4M14₩42.8M007%
2021Q2₩350.6M14₩25M107%
2021Q1₩485.8M13₩37.4M018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.