SEOUL COMMERCIAL AREA

홍대땡땡거리 골목상권

마포구서강동· Area 84,934 m² · Area code 3110569 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

세탁소 2025 Q4 · Seoul data

Estimated sales (quarter)₩62.2M▲ +25.4% YoY
Stores3±0.0% YoY
Sales per store₩20.7M▲ +25.4% YoY

Reading this area Estimated sales rose 25.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 25.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q2 → 2025 Q4
Estimated sales▼ -22.0%
Stores▲ +50.0%
Sales per store▼ -48.0%
Market size
Estimated sales (quarter)
₩62.2M
vs 2024Q4
+25.4%
Estimated transactions
3,885
Per-store economics
Estimated sales per store
₩20.7M
vs a year ago
+25.4%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩32.2M – ₩104.3M
20212022202320242025
₩62.2M
Stores1 – 3
20212022202320242025
13
Sales per store₩10.9M – ₩39.9M
20212022202320242025
₩20.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share33% – 100%
20212022202320242025
100%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +25.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩59.1M₩62.2M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩19.7M₩20.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1422%
  • 14–1738%
  • 17–2132%
  • 21–240%
Age
  • 10s0%
  • 20s14%
  • 30s22%
  • 40s14%
  • 50s30%
  • 60+20%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon22%
  • Tue19%
  • Wed19%
  • Thu8%
  • Fri8%
  • Sat24%
  • Sun0%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩62.2M+25.4%30.0%₩20.7M+25.4%0033%Growing
2025Q3₩35.3M+7.9%30.0%₩11.8M+7.9%0033%Growing
2025Q2₩99.8M+10.2%30.0%₩33.3M+10.2%0033%Growing
2025Q1₩72.1M+22.0%30.0%₩24M+22.0%0033%Growing
2024Q4₩49.6M-22.9%30.0%₩16.5M-22.9%0033%Mixed
2024Q3₩32.7M-8.7%30.0%₩10.9M-8.7%1133%Mixed
2024Q2₩90.6M+32.0%30.0%₩30.2M+32.0%0033%Growing
2024Q1₩59.1M-24.1%30.0%₩19.7M-24.1%0033%Mixed
2023Q4₩64.3M-6.5%30.0%₩21.4M-6.5%0033%Mixed
2023Q3₩35.8M-16.9%30.0%₩11.9M-16.9%0033%Mixed
2023Q2₩68.6M-34.2%30.0%₩22.9M-34.2%0033%Mixed
2023Q1₩77.8M+23.1%30.0%₩25.9M+23.1%0033%Growing
2022Q4₩68.7M+13.0%30.0%₩22.9M+13.0%0033%Growing
2022Q3₩43.1M+34.0%3+50.0%₩14.4M-10.7%0033%Competition inflow
2022Q2₩104.3M+30.9%3+50.0%₩34.8M-12.8%0033%Competition inflow
2022Q1₩63.2M3+200.0%₩21.1M0033%
2021Q4₩60.8M3₩20.3M1033%
2021Q3₩32.2M2₩16.1M0050%
2021Q2₩79.7M2₩39.9M1050%
2021Q1100100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.