SEOUL COMMERCIAL AREA

홍대땡땡거리 골목상권

마포구서강동· Area 84,934 m² · Area code 3110569 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩126.5M▲ +1069.3% YoY
Stores5±0.0% YoY
Sales per store₩25.3M▲ +1069.3% YoY

Reading this area Estimated sales rose 1069.3% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 1069.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +240.5%
Stores▲ +25.0%
Sales per store▲ +172.4%
Market size
Estimated sales (quarter)
₩126.5M
vs 2024Q4
+1069.3%
Estimated transactions
583
Per-store economics
Estimated sales per store
₩25.3M
vs a year ago
+1069.3%
Per transaction
₩217K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8M – ₩126.5M
20212022202320242025
₩37.2M₩126.5M
Stores4 – 7
20212022202320242025
45
Sales per store₩1.6M – ₩25.3M
20212022202320242025
₩9.3M₩25.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1069.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩40.1M₩126.5M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩8M₩25.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–17100%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s0%
  • 60+100%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon16%
  • Tue28%
  • Wed36%
  • Thu20%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩126.5M+1069.3%50.0%₩25.3M+1069.3%000%Growing
2025Q3₩87.4M+993.7%50.0%₩17.5M+993.7%000%Growing
2025Q25+25.0%000%
2025Q150.0%000%
2024Q4₩10.8M-58.4%50.0%₩2.2M-58.4%000%Mixed
2024Q3₩8M-66.4%50.0%₩1.6M-66.4%100%Mixed
2024Q2₩35.9M+23.9%4-20.0%₩9M+54.9%010%Mixed
2024Q1₩40.1M+37.9%5-28.6%₩8M+93.1%000%Mixed
2023Q4₩26M-21.2%5-16.7%₩5.2M-5.4%000%Shrinking
2023Q3₩23.8M-26.2%5-16.7%₩4.8M-11.4%000%Shrinking
2023Q2₩29M-73.0%5-16.7%₩5.8M-67.6%020%Shrinking
2023Q1₩29.1M+21.6%7+16.7%₩4.2M+4.2%100%Growing
2022Q4₩33M-40.5%6+20.0%₩5.5M-50.5%000%Possible crowding
2022Q3₩32.2M+22.9%6+20.0%₩5.4M+2.4%000%Mixed
2022Q2₩107.4M+142.0%6+50.0%₩17.9M+61.3%000%Growing
2022Q1₩23.9M-35.6%6+50.0%₩4M-57.1%100%Possible crowding
2021Q4₩55.5M5₩11.1M000%
2021Q3₩26.2M5₩5.2M210%
2021Q2₩44.4M4₩11.1M000%
2021Q1₩37.2M4₩9.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.