SEOUL COMMERCIAL AREA

홍대땡땡거리 골목상권

마포구서강동· Area 84,934 m² · Area code 3110569 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores10±0.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2022 Q4
Estimated sales▼ -14.3%
Stores▲ +66.7%
Sales per store▼ -48.6%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩16.3M – ₩106M
20212022202320242025
₩65.2M
Stores6 – 10
20212022202320242025
610
Sales per store₩2.7M – ₩14.7M
20212022202320242025
₩10.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
810
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1771%
  • 17–2129%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s100%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue29%
  • Wed71%
  • Thu0%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2022 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4100.0%000%
2025Q3100.0%000%
2025Q2100.0%100%
2025Q19+12.5%000%
2024Q410+25.0%000%
2024Q310+11.1%000%
2024Q210+42.9%200%
2024Q180.0%000%
2023Q48-20.0%010%
2023Q390.0%200%
2023Q27-12.5%010%
2023Q18+14.3%020%
2022Q4₩55.8M-15.4%10+42.9%₩5.6M-40.8%100%Possible crowding
2022Q3₩106M+550.8%9+50.0%₩11.8M+333.9%100%Growing
2022Q2₩48.9M-44.4%8+33.3%₩6.1M-58.3%100%Possible crowding
2022Q1₩57.7M-11.4%7+16.7%₩8.2M-24.1%000%Possible crowding
2021Q4₩66M7₩9.4M100%
2021Q3₩16.3M6₩2.7M000%
2021Q2₩88M6₩14.7M000%
2021Q1₩65.2M6₩10.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2022-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.