SEOUL COMMERCIAL AREA

북촌(안국역) Developed area

Jongno-gu (종로구) 가회동· Area 197,675 m² · Area code 3120007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩11,666.3M▼ -7.1% YoY
Stores73▼ -9.9% YoY
Sales per store₩159.8M▲ +3.1% YoY

Reading this area Estimated sales fell 7.1% from a year earlier and stores fell 9.9%. Sales per store are up 3.1%. (vs a year earlier: Sales↓ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +92.8%
Stores▼ -11.0%
Sales per store▲ +116.5%
Market size
Estimated sales (quarter)
₩11,666.3M
vs 2024Q4
-7.1%
Estimated transactions
351,141
Per-store economics
Estimated sales per store
₩159.8M
vs a year ago
+3.1%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6,052.4M – ₩12,626.6M
20212022202320242025
₩6,052.4M₩11,666.3M
Stores73 – 84
20212022202320242025
8273
Sales per store₩73.8M – ₩159.8M
20212022202320242025
₩73.8M₩159.8M
Openings0 – 7
20212022202320242025
02
Closings0 – 8
20212022202320242025
25
Franchise share11% – 15%
20212022202320242025
13%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -7.1%, stores YoY -9.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
73
vs a year ago
-9.9%
Franchise share
12% (9/73)
Movement
Openings (rate)
2 (2%)
Closings (rate)
5 (6%)
Net store change
−3
Estimated sales 2024 Q1 → 2025 Q4
₩10,089M₩11,666.3M
Stores 2024 Q1 → 2025 Q4
8073
Sales per store 2024 Q1 → 2025 Q4
₩126.1M₩159.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1443%
  • 14–1720%
  • 17–2133%
  • 21–242%
Age
  • 10s1%
  • 20s20%
  • 30s24%
  • 40s20%
  • 50s20%
  • 60+15%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon11%
  • Tue12%
  • Wed15%
  • Thu14%
  • Fri15%
  • Sat19%
  • Sun13%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩11,666.3M-7.1%73-9.9%₩159.8M+3.1%2512%Sales↓ · Stores↓ · Per store↑
2025Q3₩9,939.3M+7.9%76-5.0%₩130.8M+13.5%3412%Sales↑ · Stores↓ · Per store↑
2025Q2₩11,370.6M-0.8%77-2.5%₩147.7M+1.8%1312%Sales→ · Stores→ · Per store→
2025Q1₩9,162.7M-9.2%79-1.3%₩116M-8.0%0111%Sales↓ · Stores→ · Per store↓
2024Q4₩12,552.9M+10.8%81+1.3%₩155M+9.5%3211%Sales↑ · Stores→ · Per store↑
2024Q3₩9,214.9M-6.5%80+1.3%₩115.2M-7.6%6511%Sales↓ · Stores→ · Per store↓
2024Q2₩11,461.5M+2.1%79-2.5%₩145.1M+4.7%1211%Sales→ · Stores→ · Per store↑
2024Q1₩10,089M-6.8%80-1.2%₩126.1M-5.6%7811%Sales↓ · Stores→ · Per store↓
2023Q4₩11,326.3M-10.3%80-2.4%₩141.6M-8.1%2113%Sales↓ · Stores→ · Per store↓
2023Q3₩9,851.1M-5.0%79-4.8%₩124.7M-0.2%0313%Sales↓ · Stores↓ · Per store→
2023Q2₩11,226.2M+0.5%81-3.6%₩138.6M+4.2%2214%Sales→ · Stores↓ · Per store↑
2023Q1₩10,820.2M+36.6%81-1.2%₩133.6M+38.3%1214%Sales↑ · Stores→ · Per store↑
2022Q4₩12,626.6M+35.9%820.0%₩154M+35.9%0113%Sales↑ · Stores→ · Per store↑
2022Q3₩10,372M+66.5%83+2.5%₩125M+62.5%0113%Sales↑ · Stores→ · Per store↑
2022Q2₩11,174.8M+46.7%84+3.7%₩133M+41.5%2013%Sales↑ · Stores↑ · Per store↑
2022Q1₩7,921.5M+30.9%820.0%₩96.6M+30.9%0113%Sales↑ · Stores→ · Per store↑
2021Q4₩9,293M82₩113.3M4215%
2021Q3₩6,230.4M81₩76.9M1214%
2021Q2₩7,615.2M81₩94M3315%
2021Q1₩6,052.4M82₩73.8M0213%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.