SEOUL COMMERCIAL AREA

북촌(안국역) 발달상권

종로구가회동· Area 197,675 m² · Area code 3120007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,769.8M▼ -4.9% YoY
Stores29▼ -6.5% YoY
Sales per store₩164.5M▲ +1.7% YoY

Reading this area Estimated sales fell 4.9% from a year earlier and stores fell 6.5%. Sales per store are about the same at +1.7%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +131.3%
Stores▲ +16.0%
Sales per store▲ +99.4%
Market size
Estimated sales (quarter)
₩4,769.8M
vs 2024Q4
-4.9%
Estimated transactions
83,941
Per-store economics
Estimated sales per store
₩164.5M
vs a year ago
+1.7%
Per transaction
₩57K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,062M – ₩5,357.8M
20212022202320242025
₩2,062M₩4,769.8M
Stores25 – 34
20212022202320242025
2529
Sales per store₩77.9M – ₩178.6M
20212022202320242025
₩82.5M₩164.5M
Openings0 – 6
20212022202320242025
12
Closings0 – 2
20212022202320242025
12
Franchise share3% – 7%
20212022202320242025
4%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.9%, stores YoY -6.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
29
vs a year ago
-6.5%
Franchise share
3% (1/29)
Movement
Openings (rate)
2 (7%)
Closings (rate)
2 (7%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3,345.2M₩4,769.8M
Stores 2024 Q1 → 2025 Q4
3429
Sales per store 2024 Q1 → 2025 Q4
₩98.4M₩164.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1423%
  • 14–1715%
  • 17–2142%
  • 21–2420%
Age
  • 10s1%
  • 20s27%
  • 30s35%
  • 40s15%
  • 50s13%
  • 60+8%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon8%
  • Tue10%
  • Wed14%
  • Thu16%
  • Fri18%
  • Sat20%
  • Sun14%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,769.8M-4.9%29-6.5%₩164.5M+1.7%223%Shrinking
2025Q3₩4,383.6M+13.6%29-6.5%₩151.2M+21.4%013%Mixed
2025Q2₩5,357.8M+20.3%30-6.3%₩178.6M+28.3%003%Mixed
2025Q1₩3,480.4M+4.0%30-11.8%₩116M+17.9%013%Mixed
2024Q4₩5,014.1M+32.4%31-8.8%₩161.7M+45.2%123%Mixed
2024Q3₩3,859.6M+6.0%31-8.8%₩124.5M+16.3%126%Mixed
2024Q2₩4,454.7M+5.4%32+3.2%₩139.2M+2.1%026%Mixed
2024Q1₩3,345.2M-23.6%34+9.7%₩98.4M-30.3%116%Possible crowding
2023Q4₩3,788.3M-27.9%34+3.0%₩111.4M-30.0%116%Possible crowding
2023Q3₩3,640.3M-10.8%34+25.9%₩107.1M-29.2%306%Possible crowding
2023Q2₩4,227.9M-12.2%31+10.7%₩136.4M-20.7%006%Possible crowding
2023Q1₩4,375.8M+44.0%31+10.7%₩141.2M+30.0%026%Growing
2022Q4₩5,252.4M+71.4%33+13.8%₩159.2M+50.6%606%Growing
2022Q3₩4,081.3M+87.1%27-3.6%₩151.2M+94.1%017%Mixed
2022Q2₩4,813M+76.5%28-3.4%₩171.9M+82.8%117%Mixed
2022Q1₩3,039.5M+47.4%28+12.0%₩108.6M+31.6%227%Growing
2021Q4₩3,064.1M29₩105.7M323%
2021Q3₩2,180.8M28₩77.9M014%
2021Q2₩2,726.8M29₩94M403%
2021Q1₩2,062M25₩82.5M114%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.