SEOUL COMMERCIAL AREA

북촌(안국역) Developed area

Jongno-gu (종로구) 가회동· Area 197,675 m² · Area code 3120007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩57.8M▼ -25.3% YoY
Stores10▼ -9.1% YoY
Sales per store₩5.8M▼ -17.8% YoY

Reading this area Estimated sales fell 25.3% from a year earlier and stores fell 9.1%. Sales per store are down 17.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +12.0%
Stores▼ -9.1%
Sales per store▲ +23.2%
Market size
Estimated sales (quarter)
₩57.8M
vs 2024Q4
-25.3%
Estimated transactions
2,426
Per-store economics
Estimated sales per store
₩5.8M
vs a year ago
-17.8%
Per transaction
₩24K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩39.7M – ₩120.6M
20212022202320242025
₩51.6M₩57.8M
Stores10 – 11
20212022202320242025
1110
Sales per store₩3.6M – ₩11M
20212022202320242025
₩4.7M₩5.8M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -25.3%, stores YoY -9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-9.1%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (10%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩71.3M₩57.8M
Stores 2024 Q1 → 2025 Q4
1110
Sales per store 2024 Q1 → 2025 Q4
₩6.5M₩5.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1433%
  • 14–1750%
  • 17–2116%
  • 21–240%
Age
  • 10s0%
  • 20s29%
  • 30s30%
  • 40s23%
  • 50s10%
  • 60+6%
Weekday / weekend
  • Weekday57%
  • Weekend43%
Day of week
  • Mon1%
  • Tue16%
  • Wed12%
  • Thu11%
  • Fri16%
  • Sat43%
  • Sun1%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩57.8M-25.3%10-9.1%₩5.8M-17.8%010%Shrinking
2025Q3₩39.7M-32.7%110.0%₩3.6M-32.7%010%Mixed
2025Q2₩61.6M-35.3%110.0%₩5.6M-35.3%000%Mixed
2025Q1₩55.8M-21.7%110.0%₩5.1M-21.7%110%Mixed
2024Q4₩77.3M-16.1%110.0%₩7M-16.1%000%Mixed
2024Q3₩59M-26.5%110.0%₩5.4M-26.5%000%Mixed
2024Q2₩95.1M-18.7%110.0%₩8.6M-18.7%000%Mixed
2024Q1₩71.3M-28.4%110.0%₩6.5M-28.4%000%Mixed
2023Q4₩92.1M+7.8%110.0%₩8.4M+7.8%000%Growing
2023Q3₩80.3M+23.4%110.0%₩7.3M+23.4%000%Growing
2023Q2₩117M-3.0%110.0%₩10.6M-3.0%000%Mixed
2023Q1₩99.5M+37.2%110.0%₩9M+37.2%000%Growing
2022Q4₩85.5M+40.8%11+10.0%₩7.8M+28.0%000%Growing
2022Q3₩65.1M+35.4%110.0%₩5.9M+35.4%000%Growing
2022Q2₩120.6M+42.3%110.0%₩11M+42.3%000%Growing
2022Q1₩72.5M+40.6%110.0%₩6.6M+40.6%100%Growing
2021Q4₩60.7M10₩6.1M010%
2021Q3₩48.1M11₩4.4M000%
2021Q2₩84.7M11₩7.7M000%
2021Q1₩51.6M11₩4.7M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.