SEOUL COMMERCIAL AREA

북촌(안국역) Developed area

Jongno-gu (종로구) 가회동· Area 197,675 m² · Area code 3120007 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,618.1M▼ -11.2% YoY
Stores18▲ +5.9% YoY
Sales per store₩145.4M▼ -16.2% YoY

Reading this area Stores rose 5.9% from a year earlier while estimated sales stayed about the same (-11.2%), so sales per store fell 16.2%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +63.2%
Stores▲ +12.5%
Sales per store▲ +45.1%
Market size
Estimated sales (quarter)
₩2,618.1M
vs 2024Q4
-11.2%
Estimated transactions
106,440
Per-store economics
Estimated sales per store
₩145.4M
vs a year ago
-16.2%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,415.1M – ₩4,637.3M
20212022202320242025
₩1,604.2M₩2,618.1M
Stores13 – 18
20212022202320242025
1618
Sales per store₩94.3M – ₩331.2M
20212022202320242025
₩100.3M₩145.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.2%, stores YoY +5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
+5.9%
Franchise share
0% (0/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,760.5M₩2,618.1M
Stores 2024 Q1 → 2025 Q4
1718
Sales per store 2024 Q1 → 2025 Q4
₩162.4M₩145.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1422%
  • 14–1725%
  • 17–2130%
  • 21–2420%
Age
  • 10s2%
  • 20s31%
  • 30s27%
  • 40s18%
  • 50s15%
  • 60+7%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon9%
  • Tue13%
  • Wed14%
  • Thu14%
  • Fri15%
  • Sat20%
  • Sun15%
Gender
  • Male37%
  • Female63%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,618.1M-11.2%18+5.9%₩145.4M-16.2%000%Possible crowding
2025Q3₩2,105.9M-17.4%18+5.9%₩117M-22.0%110%Possible crowding
2025Q2₩2,781.1M-12.6%18+5.9%₩154.5M-17.5%000%Possible crowding
2025Q1₩2,469.9M-10.5%18+5.9%₩137.2M-15.5%100%Possible crowding
2024Q4₩2,949M-24.2%170.0%₩173.5M-24.2%000%Mixed
2024Q3₩2,548.2M-33.9%17+6.3%₩149.9M-37.8%000%Possible crowding
2024Q2₩3,183.1M-26.9%17+13.3%₩187.2M-35.5%000%Possible crowding
2024Q1₩2,760.5M-40.5%17+21.4%₩162.4M-51.0%110%Possible crowding
2023Q4₩3,889.2M-13.6%17+21.4%₩228.8M-28.8%100%Possible crowding
2023Q3₩3,854.5M+172.4%16+6.7%₩240.9M+155.4%100%Growing
2023Q2₩4,356.5M+86.8%15+7.1%₩290.4M+74.3%100%Growing
2023Q1₩4,637.3M+163.3%14+7.7%₩331.2M+144.5%000%Growing
2022Q4₩4,501.2M+105.3%140.0%₩321.5M+105.3%120%Growing
2022Q3₩1,415.1M-24.8%150.0%₩94.3M-24.8%100%Mixed
2022Q2₩2,332.7M+16.8%14-6.7%₩166.6M+25.2%100%Mixed
2022Q1₩1,761.2M+9.8%13-18.8%₩135.5M+35.1%010%Mixed
2021Q4₩2,192M14₩156.6M010%
2021Q3₩1,882.3M15₩125.5M000%
2021Q2₩1,996.4M15₩133.1M010%
2021Q1₩1,604.2M16₩100.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.